Monday, February 1, 2010

Gifts Are Great - Market Your Business The Easy Way

By Don Wong

Knowledge of corporate gifts is relatively lesser than that of personal gifts, which are given to people close to you. Corporate gifts are quite different from individual gifts as they are a token of thankfulness given to employees or customers.

These gifts are expensive things and they normally do not have any contribution in promoting the offerings of the company, which means that they do not bear any reference to the company. On the other hand, a variety of gift items are often given away for advertisement purposes, such as stationery objects, USB drives, or books. In such cases, the gifts are usually marked with the company's logo before they are distributed to employees or potential clients.

Corporate gifts should be selected as per the needs and desires of the person for whom the gift is being purchased for. Although exclusive and costly gift items are given to important clients of the company, the company personnel are usually given a standard gift, which is generally not costly, but has good utility.

The apparent value of a corporate gift is its most crucial aspect. It is this aspect which has the intended effect on the client or employee, helping to build and maintain a cordial working rapport with them. However, gifting is at times regulated by the law, so a confirmation with your legal department is worthwhile.

It is advisable to prepare for corporate gift-giving in advance by setting a budget, estimating the number of gifts to procure, and hunting for bulk deals with retailers. When it come to purchasing gifts for important customers, planning may not be critical, but for gifts to be presented to employees it is necessary. You should procure the correct number of gifts so that no employee whom you wish to thank is missed out.

To summarize, the custom of giving a corporate gift to your staff and clients is a good way to build sound working associations. But don't forget to keep the legal and financial aspects in mind.

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