Last week I logged into Google Webmaster Tools and noticed something different; the keyword report now showed how many impressions, clicks, and your average position in Google search results worldwide.
Cross section this information with data in Google Analytics, and it’s a goldmine. I’ll show you!
First you need to choose something on your site you’d like to improve. A key source of revenue for WhyDoWork.com are our work at home job listings. Improving traffic to this area of the site will result in more revenue (more traffic = more money).
With that in mind, I logged into Google Analytics and looked at the top referring keyword to the jobs page this week. It turns out a lot of traffic to that specific was coming from search engines for the keyword “data entry jobs”. Here’s a screenshot:
click to enlarge
Next, I want to see some details on how we actually rank for that, and related terms in Google. This used to be a challenging metric to pull, but it’s easy now in Google Webmaster Tools. All I did to generate the report below is search for the text “data entry”:
click to enlarge
Based on the screenshot above, you can see that in the last week we’ve appeared in search results 720 times for the keyword “data entry online jobs”, but only had a click through rate of 13%. It’s likely low because in the last column you can see that our average rank on Google is position 7.8 (likely most often the 8th result on page 1). If we were ranked #1, we’d still get 720 impressions, but our click through rate would be extremely high.
Look a few rows down and you can see that “captcha data entry” has generated almost as many clicks, with only about a sixth of the impressions. Since we’re ranked 3.4 on average, this might be a search term worth working on our ranking for.
Using the above tools in combination can help you find relationships between data on your own sites, and hopefully use that to understand what key terms you should be optimizing for maximum traffic; and we all know my favorite formula:
more traffic = more dollars $ 
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