Wednesday, January 10, 2007

Do I need a website of my own to run a "work at home" business?

If I want to answer this in one word then I have to say, yes. why?
Let us see what are online/work at home opportunities available--

  • "Paid to" jobs
  • Online survey
  • Selling own products
  • Selling products own by others
  • Network building

Among these-- paid to jobs are mainly scams or low paid. Surveys are also low paid. If anyone joins a paid to job- paid to read emails for example, the person will get 0.02 cents to read a mail. And to make sure that you read the mail the set some timer that sets time for 15 seconds to maximum 2 minutes for each mail. Now calculate how much time you need to earn a dollar. If a mail takes 15 secs at least then you will need (1/0.02=50; 50*15sec=750 seconds; 750/60=12.5 minutes). The equation seems good enough. But the fact is that you will not get more than 2-3 mails a day. So to earn a dollar you will need at least 2 weeks. Another thing which many new entrepreneurs don't know initially. That is every company has a minimum payout option. The scams don't let you reach that minimum amount. So anyone trying to work from should be aware about that. There are many other work at home scams. But here I am going to talk more about how to get into a real work at home job.

Now come to main point. Legal, real online jobs are mainly different types of affiliate programs where you will sell some products or build a network by recruiting people to your business. In these jobs the job provider will provide affiliate site through which you will promote your business. After joining these companies/job opportunities you will be provided with some training and some e-books and some affiliate site.

How will you promote your business/work at home opportunities?

The effective ways to promote are--

  1. PPC
  2. Classified ad
  3. Ezine - solo ad
  4. Exchange
    • Traffic
    • Banner
    • Link
  5. Search engine

Now think- in any legal online job opportunity there are thousands of affiliates that are trying to promote similar types of product through similar types of web interface with somewhat similar URL that can be seperated only by the affiliate id which is being included in the affiliate Url. The number of online entrepreneurs are increasing such a rate that these ad sites get lots of similar sites everymoment which raise some problem in rating websites. So some of the major sites providing these above services have started to reject affiliate sites.

Again, think- thousands of affiliates are promoting through similar types of site. Then why and how do you expect that customers will like your site and take action through your site? Your site is not different in anyway than others.

Again, affiliate url is usually large and difficult to remember. If you have your own site, it will be easier to do an offline advertising. Because it will then be possible to promote your site even during a light conversation.

You may think that it may be troublesome to maintain a website because-

  • don't know html
  • don't know java
  • don't have any idea about web designing

Internet has made all very easy. Now web templates are available online free of cost. Also you can learn html very easily online. There are many sites that are giving away free java scripts and what not. Online free sources are more than sufficient to start an online business. But with the free ones you'll need more time to spend which is expected.

If you understand the benefits of having a website for your online/work at home business then you'll take the pain to spend some time for building a website. So what are the benefits:

  1. You'll have a short and simple url for your business
  2. You'll be able to use one site for multiple opportunities
  3. You'll be able to take huge advantage of search engine by optimizing your site for your target people
  4. You'll be able to earn some extra money by using adsense
  5. You can promote your business by helping others in your own way
  6. You can build your own network which you can use for many other new coming business