Monday, January 18, 2010

Facing Crisis With A Positive Outlook

By Masami Sato

What we should do when things go bad.

When the financial market is unstable worldwide, the first reaction of most people is to hold on to what they have and also cut costs. They also presume that practically everyone is doing the same thing, as that is the impression that newspapers create.

However, each and every person ISN'T doing so. There are sections of the society which prosper, come what may. Those, who feel surprised about this odd equation, can find the clue for it in a most obvious place where they might have missed it. It might be worthwhile to analyse it together.

When a current is going downward, whatever the reason be, the way to survive is by rowing against the current. If we let ourselves to be swept away by the current, we may sink deep down and survival might become difficult.

The reality is that when we learn how to be in control and in our power, we can stay above everything that is happening no matter what happens around us. Let's take a look at how.

'Go-getters' or 'Go-contributors'

Imagine a scenario where we want to have more - better profits, a higher salary, more leave, better liberty, and wider chances.

When we yearn for a thing, our response is to try to get it. By that yardstick everybody is a 'Go-getter'. And a 'go-getter' is understood as a dynamic, enterprising person with leadership qualities. Such an attitude is a prime requirement for succeeding in life as we understand it. Nevertheless, there is an innate conundrum. When these approaches are put into practice, there are certain unanticipated, though unavoidable upshots.

The crux of the problem is that after 'getting' and 'owning' a thing, what eventually happens is 'dropping' it. We either actually throw it away or become indifferent to it.

So then we immediately shift our focus to getting more. And here's the real problem; the more we do that, the more we create a cycle that actually makes us continuously feel as though we do not yet have enough. It's like a carbohydrate addiction!

So what if we turned our 'desire to get' into a desire to provide?

You might be conscious that the act of contributing produces a unique pleasure. This arises from gratification and not from alarm or self-indulgence. One can go on contributing and get so much in return like a most rewarding expedition.

Our generous and giving attitude creates generous and giving customers and team members while our price consciousness and 'getting attitude' attracts precisely those types of customers and team members. And they're the very ones we don't want!

Creative capitalism

Many businesses see this now. They are now starting to give more and more in various ways. There's a veritable 'sea-change' going on as more people 'get' the role that giving can play in their business. Bill Gates is a class example. In a July 2008 lead article in TIME Magazine he referred to it as 'Creative Capitalism'.

He explained that helping others might be the fine deciding point that could persuade people to prefer one product to another.

The essence of what he says is that when a business has ties with the idea of giving in one way or other, it is bound to be more tempting to others. It stands out above thousand businesses the attributes of which are similar.

Creative Capitalism is the idea of taking things a step higher than the destination at which one would have originally chosen to make the compromise. When we can leverage our visions and initiatives in a way that helps and promotes the needs of the global society, we are conserving things, efforts and abilities in trying to win pro tem. Then we begin fashioning genuine success for us as well as for supporting our global financial system.

The appeal of effective giving

Corporate Social Responsibility (CSR) is the phrase that's often used to describe giving back at a corporate level. It's becoming almost a required part of corporate business practice. Yet when it's done out of a sense of obligation or with the intent to just make ourselves look good, people eventually get what it is. It still is a temporary strategy.

Individuals and enterprises that 'contribute', appeal to everyone. Their fervour and conviction about what they do are acknowledged by the people with whom they build up relationships. This acknowledgement is in addition to the official public relations campaign of the establishment.

So, what happens if we allocate some of the marketing budget to go toward giving?

Giving creates something bigger than who we are. Giving creates inspiration. Inspiration can only be created when it resonates with the people whom we want to inspire. And we get inspired when we are involved in the experience. It is not just about hearing the nice stories of others. It's actually participating in those stories. After all, we all want to feel good in life by making a contribution-to our family and friends, to our company and to our community.

Transaction-based giving makes it happen automatically

A far better atmosphere for donating has become possible because of an idea (or we can call it a 'phenomenon') by the name Buy1GIVE1 (Buy One Give One). Buy1GIVE1 is the abode of transaction-based giving. Transaction-based giving overhauls everything. Let us put to use our resourcefulness and decide why.

For example, imagine if every time you had a cup of coffee at your favourite cafe, a child in Africa automatically got access to pure, clean water for one day?

Equally exemplary would be the situation where whenever someone subscribes to a magazine, a tree would instantly get planted in a barren patch in another continent? Or, if every time one eats a hamburger another would instantly get at least a handful of rice?

Consider the scenario of someone attending a coaching session. It would be commendable if someone who needs similar coaching would get it as a direct consequence (and just at the cost of not more than 60 cents for the day's coaching).

Where a motivational speaker at a conference is connected with a charity, part of his income might go to helping kids who have speech problems due to facial defects. It will be a matter of great satisfaction for the participants at the conference to know that their very participation is helping a deserving cause.

Consider whether you will be able to use transaction-based giving in your own exclusive way to go with your services or products to make your customers and other team-mates part of the saga of contributing. This is how you can do it.

The economy where all benefits

As of now, enterprises all across the world are realising the power of transaction-based giving. TESCO, one of the better known supermarket chains of UK, has correlated its sales in such a way that when someone buys a pair of school trousers from them, a child in Kenya gets a school uniform.

Mineral Water Company Volvic also rolled out their transaction-based giving program successfully last year. For every 1 litre of Volvic people buy, Volvic gives funds to build wells in Africa in a program they call Buy1 GIVE 10 (since every 1 litre sold essentially creates a flow of 10 litres in the well.

Small to medium sized companies are now starting to take leadership in expanding this global giving movement through Creative Capitalism. Buy1GIVE1 (www.b1g1.com), a Singapore-based Social Enterprise came up with a mechanism that has turned this transaction-based giving into something every one of us can be involved in.

Buy1GIVE1 is the home of the most impactful transaction-based giving in the world because it connects any business of any size to any cause in the world. It's creating a global community of business givers and for SME`s, Buy1GIVE1 connects businesses, their customers AND charities in a way that hasn't been done before. And it all happens automatically.

You can become a citizen of this global giving movement by simply getting a Buy1GIVE1 `VISA` directly off the Buy1GIVE1 site at www.b1g1.com. And if you own a business you can become a B1G1 Business through a simple online application and select your cause for your main product or service to kick-start you're giving. Buy1GIVE1 forwards 100% of the contributions to their international Worthy Cause Partners (there are now over 528 projects you can select) making the giving even more effective.

Have you considered?

* One half of the world's population -which is about three billion people-does not have a daily income of even two dollars.

* Even when the new millennium dawned there were still almost a billion people who were illiterate.

* UNICEF has reported that more than 30,000 children die every day due to abject poverty, which makes it 20 child a minute and 210,000 a week.

* A mere 12 percent of the world's population uses 85 percent of its water; and these 12 percent do not live in the Third World.

* Medical aid is not available for one billion people of the world population.

* 63,000 square miles of rainforests are destroyed each year.

Statistic From Global Issues

Buy1GIVE1 Businesses-check out these examples

* Buy1BUILD1 (www.sunsplashhomes.com, www.arkgroup.com.au)

* Learning to learning (www.kipmcgrath.com.au)

* Medical treatment helping in medical aid (www.primanora.com)

* Phone card to communication (www.ultimatecomms.com)

* Relaxation to healing (www.meditate.com.au)

* Shedding pounds to providing food for children (www.bodychain.com)

* Aesthetic blinds to lights to schools (www.blindscouture.com.au)

* Socks for protecting feet from frostbite (www.socksforhappypeople.com)

* Coaching to train social entrepreneurs (www.b1g1forcoaches.com)

* And for full details, just log on to www.b1g1.com.

Finding what we are looking for-Nature gives us the clue

So let's let us return to the starting point-turbulent economics and managing to get what we need. The needs are in fact not all that knotty. They are just a group of three words that begin with the letter S - strong bonds, solidarity and society.

When we can team up rather than break up and thus create a perfect way to combine resources rather than carry away from one another, we will perceive that there is so much more profusion and so many reserves present on the planet. And when we build relationships, not just with one another but with our innate selves, we understand something infinitely beautiful-that we're all ONE. Then we realise how simple it is to form an international society from something as commonplace as giving.

The secret was always alive in nature

In the wild, all types of insects cross-fertilize plants to create fruits and flowers of endless varieties benefitting men and animals alike. The perfect give and take pattern was there even before civilizations started.

When a crisis hits the world, we can see an opportunity to get back to the simplicity. It is now actually time to be grateful for what we have in order for us all to keep thriving.

And when a person opts to begin giving today itself, the sense of euphoria would be much more, notwithstanding the economic problems. And with this sense of elation comes a reawakening of hope that will remind him of how the power and direction of tide can easily change. And his giving might be that which brings about this change.

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