An ezine can be a great way to establish a loyal following and create a consistent stream of income. Because people have subscribed to your list, you can market your business to qualified prospects who already have an interest in your offerings. Consequently, every publisher has to face one problem at some point in their campaign: getting more subscribers. Building a list can be a challenge, so here are three general tips that will help you along the way:
Meet the Newsletter Described as a newspaper or leaflet, the newsletter has been around for quite a while, going as far back as the Boston News-Letter in the early 1700s. Traditionally, it has been used to provide news or information to groups with interests in a specific topic. This aspect has not changed much as newsletters today are targeted at church members, students, business professionals and several other groups of people that share interest in a particular topic. What has changed is the method of delivery. While offline newsletters still exist, these publications have become more widespread online where they are distributed through the email system. Today, newsletters are an essential ingredient for email marketers looking to maintain communication with their target audience.
An Ezine The term ezine is a portmanteau of the words electronic and zine. Contrary to popular belief, the term does not originate from magazine. It is actually derived from "fanzine", a printed publication maintained by fans of specific niche topics. These publications are labeled as so because the fanatics typically freely distribute them, doing so out of passion for the topic rather than profit. Due to the similarities and the aspect of the internet, it is no surprise that the words ezine and newsletter are used synonymously. Many people have their own method of distinguishing the two, but only end up describing the same type of publication give or take a few factors. However, it is the diversity of the ezine that truly separates it from a newsletter.
A good way to do this is leveraging the many ezine directories online. Most of these directories will allow you to submit articles and even register your entire newsletter publication. They function pretty much like search engines and your content will be listed accordingly in the proper category to make sure interested readers can easily find it. This an effective method for attracting both subscribers and advertisers that may be interested in doing business with you.
Many businesses, writers, and other professionals use these publications to gain exposure for their products or services, and increase traffic to their website. In this sense, an ezine is not like a newsletter at all. It runs on a web server and instead of delivering content via email, it does so from the web. So technically speaking, when most people refer to an ezine, they are actually describing a newsletter.
Maintain a Connection Once you have established a good list of subscribers, you are well on your way to a successful ezine marketing campaign. Get your content together and make sure your message is delivered on a consistent basis. You have worked hard to reach this point and there is no turning back. You can not let your audience down.
Meet the Newsletter Described as a newspaper or leaflet, the newsletter has been around for quite a while, going as far back as the Boston News-Letter in the early 1700s. Traditionally, it has been used to provide news or information to groups with interests in a specific topic. This aspect has not changed much as newsletters today are targeted at church members, students, business professionals and several other groups of people that share interest in a particular topic. What has changed is the method of delivery. While offline newsletters still exist, these publications have become more widespread online where they are distributed through the email system. Today, newsletters are an essential ingredient for email marketers looking to maintain communication with their target audience.
An Ezine The term ezine is a portmanteau of the words electronic and zine. Contrary to popular belief, the term does not originate from magazine. It is actually derived from "fanzine", a printed publication maintained by fans of specific niche topics. These publications are labeled as so because the fanatics typically freely distribute them, doing so out of passion for the topic rather than profit. Due to the similarities and the aspect of the internet, it is no surprise that the words ezine and newsletter are used synonymously. Many people have their own method of distinguishing the two, but only end up describing the same type of publication give or take a few factors. However, it is the diversity of the ezine that truly separates it from a newsletter.
A good way to do this is leveraging the many ezine directories online. Most of these directories will allow you to submit articles and even register your entire newsletter publication. They function pretty much like search engines and your content will be listed accordingly in the proper category to make sure interested readers can easily find it. This an effective method for attracting both subscribers and advertisers that may be interested in doing business with you.
Many businesses, writers, and other professionals use these publications to gain exposure for their products or services, and increase traffic to their website. In this sense, an ezine is not like a newsletter at all. It runs on a web server and instead of delivering content via email, it does so from the web. So technically speaking, when most people refer to an ezine, they are actually describing a newsletter.
Maintain a Connection Once you have established a good list of subscribers, you are well on your way to a successful ezine marketing campaign. Get your content together and make sure your message is delivered on a consistent basis. You have worked hard to reach this point and there is no turning back. You can not let your audience down.
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