Content wears the kings crown and gets to sit on the throne. It also rules the universe. Content truly is royalty when it comes to producing sales, gaining trust and establishing credibility. As it is not a good idea to advocate you stop providing quality information to your list of subscribers, another list is one composed of those who could care less about content.
"What is this type of list?" you ask. - The "announcement list". I've been teaching about the "announcement" list since at least 2002 (on record at an event). And, yet, it's a widely untapped asset in most email marketing circles. The main reason is: nobody's teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists. So, we're going to revisit it.
-------------------------------------------------------
What Is An "Announcement" List?
-------------------------------------------------------
DEFINED: This is a list whose total act is to notify that something new is released for purchase, consumption or review. It unabashedly announces, "ZYX has just been released. Come take a look at it!" The first time you hear this you probably asked "Why would anyone join a list with no content and only a sales pitch?" Well, when you look at it that way, you are probably right and it doesn't sound really great to me either. So you don't say it that way, you say it the right way...
-------------------------------------------------------
How About An Example "Announcement" List?
-------------------------------------------------------
If you go to my site you'll find a textbook example of this concept. PLRSO stands for "Private Label Rights Special Offers" I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.
That's it. I don't send out ezine articles to them. No newsletters. They don't get blog posts. There aren't any special reports. No content of any kind. What they get, in essence, are sales messages. And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been "announced" to the list.
Does it Work? I'll give you a few of the reasons...
1. I took something that was "in-demand" (PLR) and I allow people to get a head-start on the world by knowing about new releases FIRST by joining this list.
2. I don't call it an "announcement list", instead it is my "Free PLR Club". That dramatically changes the perception.
3. It has it's own domain name, further adding to the perceived value and importance to those who join.
4. Joining does not commit one to buying. Purchase what interests you and pass those that don't.
5. An example of cost is provided with what you can purchase presently. This further shows the "value" of the complementary membership.
The idea of creating the "announcement list" becomes a complete no-brainer when you throw in the following twist. My affiliates get to "give away" free memberships to the PLRSO club. Then when a referral buys an offer, they get a check. I get a lot of other people promoting and building my list for me and we all win.
Right now the wheels are churning, er turning...
-------------------------------------------------------
What Kind Of "Announcement" List can I Build?
-------------------------------------------------------
There are a wide variety of "announcement" lists that you can build. Let's briefly look at nine of them...
* PLR List. Swipe my idea, create your own list of private label rights buyers.
* New Offers List. Just what it says - a list a list of people who want to be notified of any new offers when they are available.
* Pre-Launch List. By sending information on an upcoming new product release you can build anticipation and create a buzz several weeks (even months) in advance.
* Ezine Publishers List. With a list of publishers who want to know when you have a new ezine article available for reprinting in their ezine.
* Bloggers List. Another idea is to allow bloggers who are looking for ready-made content to post to their blogs.
* Industry News List. How about becoming the "go to" guy or gal to share breaking news about your industry?
* Joint Venture List. Everyone needs a list of partners and affiliates ready to promote your new offer anytime you have one.
* Incentives List. How about creating a list of people to whom you offer "bonuses" if they purchase a new product of someone else through YOUR affiliate link.
* Freebie List. Give away rebrandable content (articles, reports, videos, etc.) to the subscribers of this list to earn commissions.
While all nine of these lists aren't necessarily "buyers" up front, they each can certainly lead to buyers and revenue for you if you implement them. Content is king. But let's not forget that there are a lot of queens, princes, dukes and earls out there too.
"What is this type of list?" you ask. - The "announcement list". I've been teaching about the "announcement" list since at least 2002 (on record at an event). And, yet, it's a widely untapped asset in most email marketing circles. The main reason is: nobody's teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists. So, we're going to revisit it.
-------------------------------------------------------
What Is An "Announcement" List?
-------------------------------------------------------
DEFINED: This is a list whose total act is to notify that something new is released for purchase, consumption or review. It unabashedly announces, "ZYX has just been released. Come take a look at it!" The first time you hear this you probably asked "Why would anyone join a list with no content and only a sales pitch?" Well, when you look at it that way, you are probably right and it doesn't sound really great to me either. So you don't say it that way, you say it the right way...
-------------------------------------------------------
How About An Example "Announcement" List?
-------------------------------------------------------
If you go to my site you'll find a textbook example of this concept. PLRSO stands for "Private Label Rights Special Offers" I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.
That's it. I don't send out ezine articles to them. No newsletters. They don't get blog posts. There aren't any special reports. No content of any kind. What they get, in essence, are sales messages. And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been "announced" to the list.
Does it Work? I'll give you a few of the reasons...
1. I took something that was "in-demand" (PLR) and I allow people to get a head-start on the world by knowing about new releases FIRST by joining this list.
2. I don't call it an "announcement list", instead it is my "Free PLR Club". That dramatically changes the perception.
3. It has it's own domain name, further adding to the perceived value and importance to those who join.
4. Joining does not commit one to buying. Purchase what interests you and pass those that don't.
5. An example of cost is provided with what you can purchase presently. This further shows the "value" of the complementary membership.
The idea of creating the "announcement list" becomes a complete no-brainer when you throw in the following twist. My affiliates get to "give away" free memberships to the PLRSO club. Then when a referral buys an offer, they get a check. I get a lot of other people promoting and building my list for me and we all win.
Right now the wheels are churning, er turning...
-------------------------------------------------------
What Kind Of "Announcement" List can I Build?
-------------------------------------------------------
There are a wide variety of "announcement" lists that you can build. Let's briefly look at nine of them...
* PLR List. Swipe my idea, create your own list of private label rights buyers.
* New Offers List. Just what it says - a list a list of people who want to be notified of any new offers when they are available.
* Pre-Launch List. By sending information on an upcoming new product release you can build anticipation and create a buzz several weeks (even months) in advance.
* Ezine Publishers List. With a list of publishers who want to know when you have a new ezine article available for reprinting in their ezine.
* Bloggers List. Another idea is to allow bloggers who are looking for ready-made content to post to their blogs.
* Industry News List. How about becoming the "go to" guy or gal to share breaking news about your industry?
* Joint Venture List. Everyone needs a list of partners and affiliates ready to promote your new offer anytime you have one.
* Incentives List. How about creating a list of people to whom you offer "bonuses" if they purchase a new product of someone else through YOUR affiliate link.
* Freebie List. Give away rebrandable content (articles, reports, videos, etc.) to the subscribers of this list to earn commissions.
While all nine of these lists aren't necessarily "buyers" up front, they each can certainly lead to buyers and revenue for you if you implement them. Content is king. But let's not forget that there are a lot of queens, princes, dukes and earls out there too.
About the Author:
Jimmy D. Brown, a much respected online marketing guru, has been fine-tuning what and how he teaches when it comes to Internet Marketing since 1999. You can benefit from those years of experience and also get full Private Label Resell rights to many of his best-selling products - at ridiculously LOW prices (I'm talking Ten Bucks). Run, immediately to his website
