When people talk about internet marketing many people mistakenly think only about search engine optimization. In reality, it is much more than just that. Though SEO is a big part of marketing your business on the internet, it is not the only thing. One example of a form of internet marketing is pay per click advertising. This is not SEO, but the marketing strategy of placing ads within the same page as search results.
So if you are not a professional SEO who constantly stays up to date with the ever changing search engines it would be easy to inadvertently implement the wrong strategy. It is for that reason that this article was written. Below you will find what it likely to be the correct standard of on page SEO factors as we head into 2010.
While there are too many specific strategies to get into right now, there are some basics that should help you get started. First, with Twitter, you will not want to use that the way that is the most natural. People who start into Twitter typically tweet about themselves and their business. This is the wrong approach. Tweet about other people, events, and anything else that you think people would find interesting and helpful. By doing this you start to gain followers, that can then be marketed to in a very subtle way. Twitter is a way of staying connected to your followers and gaining their respect, not a marketing free for all.
So now that we have talked about the aspect of actually doing the work, we should talk about a specific SEO tactic that every internet marketer should know how to do correctly. That tactic is link building. So many internet marketers attempt to cheat the system by using the latest and greatest link building tools so that they can build a lot of links in a quick hurry. That is the wrong approach to get the best results and based on a misnomer that the most links wins the top result in the SERPS.
The search engines continue to do everything they can to eliminate any excuse for bad url structure. They even implemented the rel=canonica href=http://www.yoursite.com this last year so that urls that can be reached a variety of ways can still only be indexed for the correct url. This kind of url structure carried throughout the site will have a some positive impact on your sites rankings if you do not have this structure currently.
Also, do not forget about the forums and blogs as a way to do internet marketing. The key with these and any social sites is that you are becoming a part of the community. This will offer you a glimpse into what your customers are saying about you and your business.
So if you are not a professional SEO who constantly stays up to date with the ever changing search engines it would be easy to inadvertently implement the wrong strategy. It is for that reason that this article was written. Below you will find what it likely to be the correct standard of on page SEO factors as we head into 2010.
While there are too many specific strategies to get into right now, there are some basics that should help you get started. First, with Twitter, you will not want to use that the way that is the most natural. People who start into Twitter typically tweet about themselves and their business. This is the wrong approach. Tweet about other people, events, and anything else that you think people would find interesting and helpful. By doing this you start to gain followers, that can then be marketed to in a very subtle way. Twitter is a way of staying connected to your followers and gaining their respect, not a marketing free for all.
So now that we have talked about the aspect of actually doing the work, we should talk about a specific SEO tactic that every internet marketer should know how to do correctly. That tactic is link building. So many internet marketers attempt to cheat the system by using the latest and greatest link building tools so that they can build a lot of links in a quick hurry. That is the wrong approach to get the best results and based on a misnomer that the most links wins the top result in the SERPS.
The search engines continue to do everything they can to eliminate any excuse for bad url structure. They even implemented the rel=canonica href=http://www.yoursite.com this last year so that urls that can be reached a variety of ways can still only be indexed for the correct url. This kind of url structure carried throughout the site will have a some positive impact on your sites rankings if you do not have this structure currently.
Also, do not forget about the forums and blogs as a way to do internet marketing. The key with these and any social sites is that you are becoming a part of the community. This will offer you a glimpse into what your customers are saying about you and your business.
About the Author:
OrangeSoda specializes in Local Marketingfor many different companies. They have learned to leverage the internet for effective Search Engine Marketing. Art Gib is a freelance writer.
