What if you discovered an easy, simply way to make sure your Site Build It website was profitable, starting today?
Here are 3 simple steps to get you started today...
Step 1 - Start by building your basic site structure
Step 2 - Research Buying keywords for products and services in your niche, and write focused product reviews
Step 3 - Use your favorite paid traffic source to test whether the keywords you have chosen convert into sales, before you take the time to do too much SEO on your review pages
Here are step by step details on how to test your site concept quickly, rather than just building content and waiting to see what happens...
Step 1 - Decide on the theme of your website as discussed in the Site Build It Action Guide, making sure you choose a topic that interests you and quite a few other people (if it's a passion for you, even better). Look for a sub-niche of the broader market that you can dominate over time. Then write your home page and at least 7 or 8 tier two pages covering your major sub topics or themes, so your site looks complete when your visitors arrive. It's important to include a Privacy Policy and a Website Terms Of Use page, plus a Contact page to make it easy for people to get in touch if they want to ask you a question.
Step 2 - Use keyword research to find 'buying' keywords for products related to your niche market In particular, look for 'review' keywords related to the main products for sale in your market. People who are ready to buy in many cases look for reviews of competing products before they make a decision. Write impartial reviews for as many products and services as you can find, and create tier three pages for each one on your website. Include a compelling summary of your review with a call to action, a product image and at least two affiliate links to the product's sales page above the fold. Many people will simply read your summary and click through to the merchant's website to order.
Step 3 - Use a range of paid search methods such as Google Adwords, Yahoo Search or Ezine Advertising to drive targeted visitors inexpensively to your review pages, to see if they convert into sales. You'll want to test various elements of your page (your headline, the offer, the call to action, etc.) to see if you can increase sales. Only after you are sure a page converts into sales should you move on to doing additional Search Engine Optimization.
This additional SEO could include submitting helpful articles about the various types of products you are reviewing to the major article directories, and linking to your review pages in your article's resource box. Or you might comment intelligently on related blog posts and link to your reviews in your Sig file. It's also a good idea to spend a small amount of time each week Bookmarking your reviews on Social Media sites.
Once you are sure your product reviews are working and people are buying products through your site, you can outsource a lot of this Social Bookmarking and SEO work to other people very inexpensively, while you focus your time on finding additional products and writing more reviews. I think you'll agree that finding out if you can make money first is better than spending a year of your life building a website that isn't profitable. I know because I've been there, and it's not something I would recommend to anyone. It's always much better to know your site has a good chance of being profitable within the first month or two, so you can move on to something else if it's not.
Here are 3 simple steps to get you started today...
Step 1 - Start by building your basic site structure
Step 2 - Research Buying keywords for products and services in your niche, and write focused product reviews
Step 3 - Use your favorite paid traffic source to test whether the keywords you have chosen convert into sales, before you take the time to do too much SEO on your review pages
Here are step by step details on how to test your site concept quickly, rather than just building content and waiting to see what happens...
Step 1 - Decide on the theme of your website as discussed in the Site Build It Action Guide, making sure you choose a topic that interests you and quite a few other people (if it's a passion for you, even better). Look for a sub-niche of the broader market that you can dominate over time. Then write your home page and at least 7 or 8 tier two pages covering your major sub topics or themes, so your site looks complete when your visitors arrive. It's important to include a Privacy Policy and a Website Terms Of Use page, plus a Contact page to make it easy for people to get in touch if they want to ask you a question.
Step 2 - Use keyword research to find 'buying' keywords for products related to your niche market In particular, look for 'review' keywords related to the main products for sale in your market. People who are ready to buy in many cases look for reviews of competing products before they make a decision. Write impartial reviews for as many products and services as you can find, and create tier three pages for each one on your website. Include a compelling summary of your review with a call to action, a product image and at least two affiliate links to the product's sales page above the fold. Many people will simply read your summary and click through to the merchant's website to order.
Step 3 - Use a range of paid search methods such as Google Adwords, Yahoo Search or Ezine Advertising to drive targeted visitors inexpensively to your review pages, to see if they convert into sales. You'll want to test various elements of your page (your headline, the offer, the call to action, etc.) to see if you can increase sales. Only after you are sure a page converts into sales should you move on to doing additional Search Engine Optimization.
This additional SEO could include submitting helpful articles about the various types of products you are reviewing to the major article directories, and linking to your review pages in your article's resource box. Or you might comment intelligently on related blog posts and link to your reviews in your Sig file. It's also a good idea to spend a small amount of time each week Bookmarking your reviews on Social Media sites.
Once you are sure your product reviews are working and people are buying products through your site, you can outsource a lot of this Social Bookmarking and SEO work to other people very inexpensively, while you focus your time on finding additional products and writing more reviews. I think you'll agree that finding out if you can make money first is better than spending a year of your life building a website that isn't profitable. I know because I've been there, and it's not something I would recommend to anyone. It's always much better to know your site has a good chance of being profitable within the first month or two, so you can move on to something else if it's not.
About the Author:
Rocky Tapscott is a Site Build It expert and coach. He has created a Free 27 page Report that teaches how to set up automated income streams using email marketing - Grab your copy now.
