We all know how important it is to have an easy-to-navigate website. It is really annoying when we find ourselves battling with a website that is difficult to use and, if possible, we tend to move on to another site. Often enough, because of the need to provide all necessary information, our prime website is somewhat unwieldy for customers to handle. The result is that they turn somewhere else and we lose business opportunities. A second site may provide the answer. In building it, we must remember that It has to be truly user-friendly so that customers will like browsing through it. Having a user-friendly website is an invaluable asset for a company that is marketing goods or services on internet.
The purpose of a companys website is, first and foremost, to let internet users know what goods or services the company has available for sale and to give all other details related to these items. Naturally, when the range of products is fairly ample, this will lead to the website being crammed with a large quantity of data and details that will give a bit of a headache to customers searching for a specific product. Many of them may be tempted to pass on to another website. The solution of this problem may lie in the creation of a companys second website. This would have to be dedicated to a very limited number of products " preferably one or two " that the company intends to market above all others. Customers would then be facilitated in their search and the targeted products would stand much better chances of being sold.
When used car dealers wish to publicize the vehicles they have up for sale, they have them checked, washed and polished. Then they place them in full view of possible customers. Companies advertising their goods on internet usually attempt to do the same, but the result is not always what it should be. This is usually due to the tendency to focus on the contents rather than on the appearance of the website. While contents are obviously of vital importance, presentation is a key factor in marketing products. It is certainly easier to make a second site more attractive because it hinges on very few products and website builders can emphasize the most significant features of the companys goods by means of graphic design and other marketing tools that will attract attention and impress prospective customers.
We have all experienced at one stage or another a feeling of frustration when reading a verbose description or listening to a long-winded speech because we never seemed to be getting to the point of the matter. It is very much the same with company websites that embark on detailed descriptions of their contents. Readers attention is sure to wane after a while and they soon quit the site. On the contrary, a second website focusing on just a few items could provide prospective customers with brief, clear, down-to-the-point descriptions that, while simplifying matters, would still give all the necessary information on the products in question. This approach will definitely stand better chances of improving customers satisfaction and increasing company sales.
Being primarily intended to stimulate curiosity and facilitate decision-making, a second website should contain essential details of only some of the goods or services a company has available for sale. In other words, a second website is intended to assist customers looking for a particular product. However, a second website should always be linked to the main website, from which customers could obtain, if they wish, additional details as well as a full description of all other products available. The link would thus serve as a medium of publicity for the company.
Is it worth optimizing a second website? Are the cost and effort involved justified? Our answer is definitely, yes. As you will appreciate, a second website is considerably less complicated or problematic than the main website. Consequently, its optimization would also be less difficult and involve lower financial costs and less of an effort. What is even more important, when a company creates a second site on the web, it becomes more visible to possible customers, which translates into more opportunities of selling its products. The old saying Time is money, appropriately adjusted for the web, should sound something like Visibility is money, which speaks very much in favour of having a second website.
The purpose of a companys website is, first and foremost, to let internet users know what goods or services the company has available for sale and to give all other details related to these items. Naturally, when the range of products is fairly ample, this will lead to the website being crammed with a large quantity of data and details that will give a bit of a headache to customers searching for a specific product. Many of them may be tempted to pass on to another website. The solution of this problem may lie in the creation of a companys second website. This would have to be dedicated to a very limited number of products " preferably one or two " that the company intends to market above all others. Customers would then be facilitated in their search and the targeted products would stand much better chances of being sold.
When used car dealers wish to publicize the vehicles they have up for sale, they have them checked, washed and polished. Then they place them in full view of possible customers. Companies advertising their goods on internet usually attempt to do the same, but the result is not always what it should be. This is usually due to the tendency to focus on the contents rather than on the appearance of the website. While contents are obviously of vital importance, presentation is a key factor in marketing products. It is certainly easier to make a second site more attractive because it hinges on very few products and website builders can emphasize the most significant features of the companys goods by means of graphic design and other marketing tools that will attract attention and impress prospective customers.
We have all experienced at one stage or another a feeling of frustration when reading a verbose description or listening to a long-winded speech because we never seemed to be getting to the point of the matter. It is very much the same with company websites that embark on detailed descriptions of their contents. Readers attention is sure to wane after a while and they soon quit the site. On the contrary, a second website focusing on just a few items could provide prospective customers with brief, clear, down-to-the-point descriptions that, while simplifying matters, would still give all the necessary information on the products in question. This approach will definitely stand better chances of improving customers satisfaction and increasing company sales.
Being primarily intended to stimulate curiosity and facilitate decision-making, a second website should contain essential details of only some of the goods or services a company has available for sale. In other words, a second website is intended to assist customers looking for a particular product. However, a second website should always be linked to the main website, from which customers could obtain, if they wish, additional details as well as a full description of all other products available. The link would thus serve as a medium of publicity for the company.
Is it worth optimizing a second website? Are the cost and effort involved justified? Our answer is definitely, yes. As you will appreciate, a second website is considerably less complicated or problematic than the main website. Consequently, its optimization would also be less difficult and involve lower financial costs and less of an effort. What is even more important, when a company creates a second site on the web, it becomes more visible to possible customers, which translates into more opportunities of selling its products. The old saying Time is money, appropriately adjusted for the web, should sound something like Visibility is money, which speaks very much in favour of having a second website.
About the Author:
Cristiano Rubbi - He has been active for many years now in tourist travel online for incoming visitors to Italy. Experience has suggested to him that another site is now necessary to handle specific customer requests. You can view his main WEBSITE and his SECOND WEBSITE by clicking on these links. Email him for more details at info@niceandeasytravel.it
