Wednesday, August 12, 2009

Let Your Creativity Shine

By Richard Joseph

Although a promotional torch is usually only utilized as a small token during large campaigns, they gain your business a wide deal of exposure when imprinted with your company name and brand. It is true, that a promotional torch is not as durable as a more expensive torch may be, but this does not render them useless, in fact a promotional torch is the perfect way to get attention drawn to your company.

Rather than looking at promotional torches as being functional objects you can instead focus on them for their sheer aesthetic and novelty value. This opens up a wide range of new and creative design options that would otherwise be unattainable. Try thinking of it this way; you are not creating a torch that a plumber will use under someone's broken sink, but rather a promotional torch that your clients will take home probably show option or family and even bring back to the office and show to their coworkers.

If you were a company that would prefer a more serious torch, then you are truly limiting your options. A study promotional torch will limit your creativity and you will never be able to design a hot pink tropical fish. However, as a promotional torch, business that deal with fish, or even a cruise line can design a promotional torch, shaped as a fish to promote their business. With a creative shape and design your promotional torch has just went from a disposable promotional item, to a promotional item that may be keep in draws and brings attention your business.

With a promotional torch, you can take creativity even further then the shape and color; you can change the color of the light as well. Since a promotional torch uses an LCD light bulb, it is possible to order the bulbs in various colors. Let's take the car for example, you can choice to change the color of the light bulb to red, and make the taillights light instead of the headlights. This is something that may be able to be done with a more serious torch, however it would take away from it's functionality, thus turning it into a promotional torch anyway.

When changing the color of your LCD light, you also have the choice of utilizing a tri colored light, red, green and blue. These lights tend be make your promotional torches a little more costly, however they definitely make a greater impact. Promotional torches such as theses are perfect for a larger corporate event.

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