Thursday, August 13, 2009

A Network Marketing Business And Attraction Marketing?

By Julieanne Van Zyl

If you are building an MLM business opportunity online it would seem that you are talking about Attraction marketing. This is causing a huge change to network marketing, but many folks still don't really understand what it means to attract business partners, rather than go out and "hunt" them down (so to speak). In this article, we show with an example, what attraction marketing really is, and more importantly what it can do for you.

Say you have a website somewhere, it might belong to a community or it might be your own. You have photos on there (it might be on FaceBook) of your hobbies and passions or your family, anything you like. On this page, you also have a link to your MLM home business , with a little advert on the page telling people what you do.

Along comes someone looking to join your company and he finds the link on your page. He's been searching for a sponsor because he's done his research on the company and the product, and really wants to join this company. However, he hasn't had much luck finding a suitable sponsor, but when he comes across your page, he is attracted to your pictures and your values. Your personality is displayed on your page because of the things you say on that site, and the pictures you've posted. This is how individuals can get to know you online.

He wants to join a company that has one of those internet powerline systems, and he joins a couple to see if he can get to know some sponsors. However, no-one calls him and he tries to call them, but no answer. He looks for them on the internet and can't find anything about them, so he can't even get to know their passions and hobbies.

He comes across your page telling folks all about yourself, and then he reads about you, and looks at your pictures. He gets to know you just from reading and looking at the pictures of you scuba diving and singing on stage. This guy loves the Rolling stones himself and is fascinated by the ocean, even though he's never been diving before. You have a website which talks about your company, but it doesn't just advertise the company, you actually talk in your "own voice" so individuals can get to know you.

One day you log into your company site back office, and see this person has signed up under you and has a couple of other individuals signed up already. He has purchased products, and so have his members, so it looks promising. You give him a call on your Voice Over IP system and make contact with him. Both of you talk easily and he sounds like a real leader, and very serious about succeeding in business . He has already built a big business with another network marketing company, but wants to change over now.

Time passes and this new member on your team sponsors a lot more individuals. You move up a few pin levels because of all his activity and you both build a good relationship also. One of his leaders opens up a new country for your company and this brings more success to everyone in your team.

Now you can start doing the things you've been dreaming of doing because you have a successful organization. If you attract a few leaders like this into your business , you can do really well.

So, can you see how attraction marketing works? You develop your personality (branding yourself) online and those of like mind, will be attracted to you. The more you share about yourself and what you do, and the more valuable content you create, the more your business grows. Attraction marketing is pretty simple when you think of doing it this way, to build your MLM Marketing business.

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