Friday, December 11, 2009

Corporate Gift Idea - Pens

By Cherry Soto

Pens are small & fairly cheap. In respect to using them as gifts, they are well utilised. They don't get thrown until they have been fully used. Depending on usage, they usually have a life span of 1 - 2 months.. They are a perfect present, because they of their versatility.

These days, black ballpoint pens are the most popular ink colour; most pen producers would attest to that. When you are looking for advertising exposure the black ballpoint pen has the best dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.

Black ballpoints are the most preferred amongst sales people and office workers but blue is next in line in popularity. If you are a party-hire company or childrens wear business you may consider some more interesting colors such as pink or orange but you may lose out a little on usability. After all you are giving a very practical gift so it may be better to stick with blue of black ink.

When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of how it looks like.

On the pen's body, you should first focus on company info you want to add, before considering the design of the body next. If you do not do this, you may end up with a wonderful physical design but has no room for the info you want to add. This would completely defeat your advertising purpose.

When it comes to the body of the pen do not go too cheap because a quality feeling pen will be used more by people. Also do not use the cheapest pen interior. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. If a person gets this experience from your pens, they can associate the bad experience easily with your company. They will end with a bad impression of your company.

Good corporate gift suppliers should be able to not only purchase the pens you want in the numbers you need, but also be able to consult you on some of the pen body design and quality aspects that we have covered.

About the Author: