Monday, December 28, 2009

Giving Away Collar Pins As Corporate Gifts Can Be An Excellent Strategy

By Sharon Price

A corporate gift is an important tool for building permanent relationships with customers and employees. Judicious selection of the gift is necessary, taking into consideration the fact that a corporate gift has diverse roles to play in an organization's performance.

Collar pins are both appealing and come in various colours and styles, and therefore are ideal as corporate gifts. These pins come in innovative designs and can also sport the company's name on them, which adds to their attractiveness. They can also sport the company's symbol and can be casted during manufacture to look like a specific product.

Owing to their variety, they have an excellent effect on staff and customers. As corporate gifts, they gratify both staff and customers, and thus they help in employee retention and in generating repeat business.

Budget is another aspect that determines the selection of a corporate gift. The impact of collar pins is far more than their cost and hence they are a great investment. Their usefulness makes them sought after among the recipients and unlike several other gifts that are mere showpieces beautifying desks at workplaces, collar pins are taken around everywhere. Collar pins are often worn by employees, and their greater use allows higher visibility and awareness of the brand among the public.

But before making use of collar pins as corporate gifts, companies should not fail to consider some important aspects. Durability of collar pins is of prime importance as they are meant for regular use.

The second factor is printing of design on the collar pins, which must be logical and appealing so that it enhances their prospects of being sported on a regular basis. However, if the pin is gaudy or if it lacks symmetry in design, then people may not like it. The practicality and suitability of use must be emphasized during the creation of design of collar pins so that the wearer doesn't face any inconvenience.

Corporate gifts are good marketing tools as they ensure greater brand visibility when a beneficiary uses them in the public. In this regard, collar pins fit the bill like no other corporate gift does. They are a time-tested promotion tool and have been successfully used by organizations for ages. Companies that have not yet tried collar pins as corporate gifts must take serious note of the huge potential of this medium in developing a successful brand identity.

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