Whether your campaign is successful or not, that depends on your conversion. This rule is true for each PPC campaign. The situation is a bit different from article marketing. PPC advertisers don't have any problem getting the traffic. Most of them fail to make the money due to low conversion.
In case you are wondering how to get good keywords, below, I listed seven useful tips:
1. Product name keywords converts great. People who's ready to buy won't enter one general keywords like money, gravity or marketing. Instead, they will think of a brand, with specific product or model. For example, Canon Powershot, Nikon Coolpix and HP Pavilion.
2. Popular shopping sites like Amazon, eBay or Shopping.com are great places to get keyword ideas. This technique is suitable when selling hard goods. You will get the idea of good keywords by browsing popular products section. For example eBay Pulse or Amazon Best Seller.
3. People who's in pain tends to buy more for solution. Especially when you are promoting products in health market and computer security.
4. Understand your customer's need. Think about it this way. People who wants to make money online and ready to purchase make money guides would probably have financial problems. While those who wants to lose weigh might want to look more beautiful, or perhaps experiencing health problems.
5. Copy other's profitable campaigns. This can be done with help of third party software. You can use tools like Keyword Elite 2.0 to see what others are bidding and even better, how their landing page looks like.
6. Another research method is by capturing Google search result for one particular keyword. If all advertisers for that keyword remove their ads after less than one month, probably that is a bad keyword.
7. Google Keyword Tool is a great, free tool to generate keyword ideas. The trick is to think of keywords that others wouldn't imagine of. Therefore, you need to avoid simple keywords like "make money online", "acne products" and more.
The bottomline is, to get high conversion, you must research for specific keywords using keyword tool, avoid competition and finally know how to use other advertisers to your advantage.
In case you are wondering how to get good keywords, below, I listed seven useful tips:
1. Product name keywords converts great. People who's ready to buy won't enter one general keywords like money, gravity or marketing. Instead, they will think of a brand, with specific product or model. For example, Canon Powershot, Nikon Coolpix and HP Pavilion.
2. Popular shopping sites like Amazon, eBay or Shopping.com are great places to get keyword ideas. This technique is suitable when selling hard goods. You will get the idea of good keywords by browsing popular products section. For example eBay Pulse or Amazon Best Seller.
3. People who's in pain tends to buy more for solution. Especially when you are promoting products in health market and computer security.
4. Understand your customer's need. Think about it this way. People who wants to make money online and ready to purchase make money guides would probably have financial problems. While those who wants to lose weigh might want to look more beautiful, or perhaps experiencing health problems.
5. Copy other's profitable campaigns. This can be done with help of third party software. You can use tools like Keyword Elite 2.0 to see what others are bidding and even better, how their landing page looks like.
6. Another research method is by capturing Google search result for one particular keyword. If all advertisers for that keyword remove their ads after less than one month, probably that is a bad keyword.
7. Google Keyword Tool is a great, free tool to generate keyword ideas. The trick is to think of keywords that others wouldn't imagine of. Therefore, you need to avoid simple keywords like "make money online", "acne products" and more.
The bottomline is, to get high conversion, you must research for specific keywords using keyword tool, avoid competition and finally know how to use other advertisers to your advantage.
About the Author:
This is the concept taught at Reality PPC. Read more of Reality PPC review from this website: realityppcs.com.
