Saturday, December 26, 2009

Strategies to Get More People to Come to Your Site Right Now - Getting Website Traffic

By Veronica Carrillo

A website is a wonderful tool. It can be used to promote your offline business to attract new clients and increase sales. It can be used to generate sales for your online business. And you can even start a website for the sole purpose of generating passive income through various income streams. A website is a great way to make more money by getting more exposure, but a website is only as good as its ability to generate traffic. A website without a constant flow of traffic is worthless, no matter how well it is set up or designed. Traffic is king, and you ability to bring traffic to your site will determine your ability to use your website to accomplish whatever purpose you have for it, whether it be building your online or online business or generating passive income.

By learning and practicing the following website marketing strategies, I was able to increase the traffic volume on each of my website by over 1000%. They are easily mastered by anyone who takes the time to practice using them, and they are free. That's what makes these guerrilla marketing strategies, as they make the most out of free and easy available advertising mediums. Integrate each into your marketing campaign and you will surely experience enhanced website traffic.

But when visitors arrive at your website, they didn't find you by accident. Most likely, if they are open to hiring a service professional, they were looking for a solution to a problem/ If they're searching for a solution, they might be wondering, "How will I ever get my dog to stop chewing?" or, "How will I find a new job in a tough economy?" They might even be asking, "How can I keep my relationship from breaking up?" They're in pain and they want relief now.

So their first question is, "Will you solve my problem?" Then they want to categorize your offering. If they're seeking help with career change, they want to know if you are a career coach, life coach, psychotherapist, career counselor or company recruiter. If they're trying to get out of debt, they want to know if you're an attorney, accountant or financial planner. Part of problem solving is gaining access. So your prospective clients want to know if you work virtually or in person. They'll want to know if you see clients individually or in groups.

show that you work with people they can relate to. When people consider hiring a professional, they want to believe that you won't be surprised or shocked at anything they ask. They don't want to stand out among your clients. One key area is related to wealth. A senior executive earning several hundred thousand dollars a year will be very different from a starving artist or a struggling new business owner. He will want to sense that you recognize where he's coming from and know how to deal with people at his level.

Use a Blog/RSS There are two levels of traffic, unique visitors and return visitors. Both are great and both are essential to a long term thriving e-business site. Unique visitors are the ones that you get from your website marketing efforts. However, if you play your cards right you can turn this into a repeat visitor who will come back to your site over and over again. A blog with an RSS feed is a perfect way to establish a large following of return traffic. Make it easy to sign up for your blog or to subscribe to your feed, and then make sure that you regularly provide new and updated content that your visitors can enjoy.

About the Author: