Monday, December 7, 2009

Is Fair Trade Coffee Just A Marketing Ploy?

By Ali Bautista

It's time to set the record straight about fair trade coffee and other products that are grown and harvested under the Fair Trade Commission. Since we all know that buying products which support fair pay, good conditions, and potential for growth is high on our social conscious, we want to ensure we don't financially support companies that don't offer these things.

The Fair Trade Commission was designed to ensure that as a country we are purchasing products that are grown and produce by people that are fairly treated and paid for their labor.

There are some people that feel the fair trade concept is a marketing ploy that is being used to raise sales for certain companies. It is a proven fact that most people will spend more money for a product, if you appeal to their guilt. And people have stopped buying certain products if they suspect that the product was grown or produce by ill gotten gains.

Since people generally want to be involved in the betterment of the world it is a simple choice to support coffee that has been said to be produced under the safe and respectable guarantees.

For centuries people have been abusive toward each other. For centuries, people have been abusive toward the planet. The harsh damage that has been done in this time is ever so slowly be tended to by groups such as this. The elimination of slave wages and the promotion of fair wages can help create long term success in many regions.

This is not some dubious plan to get you to buy specific coffee. The Fair Trade Commission is a long term program that has been developing communities around the world much longer than the general public knows. Going one step further they take the time to teach farming methods that create sustainable farms that do not harm the environment. Fair trade coffee come from places where change is real.

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