Tuesday, June 16, 2009

Impact On Online Marketing with Video Email Marketing Programs

By Brian J Williams

Email campaign software is an increasingly strong means of marketing provided by the advances in web technology. With the increase of e-commerce as a result of these same technological advancements, email is now one of the most strategic means of marketing products and services through the internet. Through email, companies and businesses have a time effective means of reaching many potential leads. Through email, marketing copies get delivered directly to a targeted leads inbox; companies no longer have to wait for consumers to come across their ads in the internet.

The Power of Video Email Campaign Software:

Video marketing by email is a step up from other proven internet marketing strategies. Through video and audio email, your recipients no longer have to slog through time wasting text advertising copy. Even if your marketing copy contains wonderful graphics and engaging text, you cannot always expect an individual to read them when other email communications await their attention. That is why for all the emails you sent in a day, only a minute fraction would respond to your advertisement and visit your web site.

Video email marketing programs are more powerful than traditional email marketing copies. Busy people will have more time to watch than read copy. Your video presentation can be as short as thirty seconds. Studies have shown that most people will watch at least two thirds of that presentation. Given an ingenious video email copy, this short span of time can be enough to peak your recipients interest in your product or services and encourage them to take time off their busy schedules to visit your web site. If you doubt the impact of video and audio presentations as marketing tools, then you just have to think about the enormous boost in sales that result from TV infomercials and radio.

Some Video Email Campaign Software Weaknesses

There are reasons why in the past most companies have preferred sending antiquated graphic and text email advertisements rather than doing video marketing by email. One of the most popular reasons for some marketing professionals reluctance to shift over to video marketing by email is the belief that recipients of these emails do not use the same video platforms and standards. There is just no way to determine the recipients level of computer technology so that the appropriate format of video could be sent to each persons inbox.

One other weakness is the large file size of each video email marketing copy. This obstacle is hardly insurmountable but this is nonetheless an issue.

The Solutions to Video Email Campaign Software Problems:

Fortunately, there are now video email systems that can solve the above mentioned challenges associated with video marketing by email. To solve the large file size being attached problem, when you now send a video email it is streamed from a server. Kind of like accessing a video on a website except this video or audio message plays in the persons inbox making it much more personal. This means that you do not have to use a any of the actual video file size in your video email marketing copy.

To solve the problem about incompatible video platforms, video email campaign software has applications that can now automatically and instantaneously detect the viewers video playing format the moment the recipients clicks the preview. The appropriate video format is then selected and plays instantly. This means that every video email gets viewed and tracked properly whatever the recipients video standard.

Given new video email marketing program's flexibility and undeniable persuasive powers, isn't it time to take advantage of video email in your internet marketing campaigns? I have built 3 companies in 5 countries using these systems before some of the problems where corrected. Now with the systems playing on all computers with excellent quality the door is wide open for the internet marketers that are first to separate themselves from everyone else and grab major market share in there advertising and/or recruiting.

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