There is more to online business then simply getting traffic to your website. You want to get motivated traffic to your site in order for them to buy your products. If you have a site about online business and you want people to buy an ebook on online business from you, you have 2 options. You can try and convince a prospect to buy an online business ebook, or you can just help someone out who obviously already wants to buy that ebook.
Keyword research goes a long way in all of this, in all its forms, to get traffic to your site. Optimizing your articles and website for the search engines certainly gives you the upper hand over many other internet marketers. And you should already be optimizing all your pages towards one broad subject anyway.
But how can you do this even more effectively, I hear you ask. Start using buyer keywords. When you start using buyer keywords you are literally inviting all the people from the buyer neighbourhood to your website.
When a person is already in a buying mood they will use buyer keywords or long tail buyer keyword phrases when they do a search. And targeting these buyer keywords in your website eliminates a lot of the initial marketing necessary to get a sale. Everybody wins on this, you get a buyer that wants an online business ebook, and they can't wait to buy that business ebook.
Here are a few good examples of buyer keywords:
* buy business ebook
* buy home business ebook
* cheap ebook on home busines
* ebook for starting a business online
When you look at these searched done you really get the feeling that this person wants to buy either a business ebook or buy a home business ebook. What really gives it away is that these keyword phrases are referring to an action, and not just a random information search. They have already indicated that they want to buy something. Now get them to your site and let them buy, before they do it somewhere else.
When you get traffic from buyer keyword searches you know that this person is already in buying mode, or very close to it. People that are close to committing to a sale talk and behave very differently to casual visitors. So do the research, use the buyer keywords, get the traffic and make the sales.
Keyword research goes a long way in all of this, in all its forms, to get traffic to your site. Optimizing your articles and website for the search engines certainly gives you the upper hand over many other internet marketers. And you should already be optimizing all your pages towards one broad subject anyway.
But how can you do this even more effectively, I hear you ask. Start using buyer keywords. When you start using buyer keywords you are literally inviting all the people from the buyer neighbourhood to your website.
When a person is already in a buying mood they will use buyer keywords or long tail buyer keyword phrases when they do a search. And targeting these buyer keywords in your website eliminates a lot of the initial marketing necessary to get a sale. Everybody wins on this, you get a buyer that wants an online business ebook, and they can't wait to buy that business ebook.
Here are a few good examples of buyer keywords:
* buy business ebook
* buy home business ebook
* cheap ebook on home busines
* ebook for starting a business online
When you look at these searched done you really get the feeling that this person wants to buy either a business ebook or buy a home business ebook. What really gives it away is that these keyword phrases are referring to an action, and not just a random information search. They have already indicated that they want to buy something. Now get them to your site and let them buy, before they do it somewhere else.
When you get traffic from buyer keyword searches you know that this person is already in buying mode, or very close to it. People that are close to committing to a sale talk and behave very differently to casual visitors. So do the research, use the buyer keywords, get the traffic and make the sales.
About the Author:
Freshly Baked Wealth reviews home business ebooks and teaches new internet marketers how to make real money online. On their blog you can learn more about buyers keywords and other tricks of the trade. Their newsletter comes with a great free book.
