It is a well known fact in the world of webmasters that you need lots of links in order to rank well in the search engine results pages. But no all links are worth the same, you can have 3000 links and rank higher than someone with 20,000 if your links are from sites of a better quality.
When calculating how much a link from a given site will be worth, there are several factors that count but you can more or less boil it down the Google Page Rank of the site/page you will be receiving the link from.
Basically, Google ranks every page it comes across (not straight away, they review it every 6 months or so) from zero to ten. Zero being the lowest, and ten of course being the highest. There are pages that Google doesnt rank that will have Page Rank (PR) n/a, this will most likely mean that Google has not found that page yet, or it is an insignificant page deep within a site, or it could mean that Google doesnt like that site and could have blacklisted it. You will very rarely see a PR 10 site (apart from google.com) as there are only about 8 in the world.
So what benefits does a high PR present? Well, if you can get a link from a PR 6, 7 or even 8 site, then that will have a much bigger effect of your sites results ranking than a link from a PR 1 or 2 site. PR is basically, how valuable, important, up to date and genuine Google thinks the content of a page is and links basically count as votes to say that a site is worth visiting. So if youve got a PR8 site telling Google that your site is worth visiting (i.e. linking to you) then Google will start to favour your site much more.
Having a high PR page does not directly benefit you, but it does mean that you will be in a position to offer better quality links out to other sites, and so you can then request high quality links back. So the higher your PR, the better chance youve got of being ranked highly, but only if you do the work to get the links, it wont do anything on its own.
There is almost a catch 22 situation when you first start trying to get your site some PR in that the main thing you need in order to acquire a good PR is quality links. The problem with this is that before you have any PR, people are going to be unwilling to give you a quality link because you wont be able to offer them one back. There is a way around this, but it takes time.
A good method to start off with is to find some sites that are in the same position as yourself (with related themes to yours if possible, but I wouldnt worry too much about that) i.e. they are looking to build some PR by getting lots of links, and exchange links with these sites. Then (provided these sites have kept their efforts up) in 6 months to a years time, these sites will have some PR, and will still be linking to you, therefore you will have some PR by then, making these initial link exchanges mutually beneficial.
There are other things that are taken into account when Google calculates your PR. Obviously nobody knows all of them except the people who develop the system, otherwise everyone would manipulate it to give them good PR, but what we do know is that sites that are regularly updated with fresh new content hold far more sway with Google and other search engines than sites that are left for long periods of time.
The reason for this is that if the content on a site stays the same for a year, then Google sees it as old information that isnt necessarily relevant any more. Google wants to provide its searchers with the best, most relevant and up to date information as to what they are looking for. If you always bear this in mind then you should end up with a high PR site.
When calculating how much a link from a given site will be worth, there are several factors that count but you can more or less boil it down the Google Page Rank of the site/page you will be receiving the link from.
Basically, Google ranks every page it comes across (not straight away, they review it every 6 months or so) from zero to ten. Zero being the lowest, and ten of course being the highest. There are pages that Google doesnt rank that will have Page Rank (PR) n/a, this will most likely mean that Google has not found that page yet, or it is an insignificant page deep within a site, or it could mean that Google doesnt like that site and could have blacklisted it. You will very rarely see a PR 10 site (apart from google.com) as there are only about 8 in the world.
So what benefits does a high PR present? Well, if you can get a link from a PR 6, 7 or even 8 site, then that will have a much bigger effect of your sites results ranking than a link from a PR 1 or 2 site. PR is basically, how valuable, important, up to date and genuine Google thinks the content of a page is and links basically count as votes to say that a site is worth visiting. So if youve got a PR8 site telling Google that your site is worth visiting (i.e. linking to you) then Google will start to favour your site much more.
Having a high PR page does not directly benefit you, but it does mean that you will be in a position to offer better quality links out to other sites, and so you can then request high quality links back. So the higher your PR, the better chance youve got of being ranked highly, but only if you do the work to get the links, it wont do anything on its own.
There is almost a catch 22 situation when you first start trying to get your site some PR in that the main thing you need in order to acquire a good PR is quality links. The problem with this is that before you have any PR, people are going to be unwilling to give you a quality link because you wont be able to offer them one back. There is a way around this, but it takes time.
A good method to start off with is to find some sites that are in the same position as yourself (with related themes to yours if possible, but I wouldnt worry too much about that) i.e. they are looking to build some PR by getting lots of links, and exchange links with these sites. Then (provided these sites have kept their efforts up) in 6 months to a years time, these sites will have some PR, and will still be linking to you, therefore you will have some PR by then, making these initial link exchanges mutually beneficial.
There are other things that are taken into account when Google calculates your PR. Obviously nobody knows all of them except the people who develop the system, otherwise everyone would manipulate it to give them good PR, but what we do know is that sites that are regularly updated with fresh new content hold far more sway with Google and other search engines than sites that are left for long periods of time.
The reason for this is that if the content on a site stays the same for a year, then Google sees it as old information that isnt necessarily relevant any more. Google wants to provide its searchers with the best, most relevant and up to date information as to what they are looking for. If you always bear this in mind then you should end up with a high PR site.
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