Niche marketing is marketing that is focused specifically on the needs of a very targeted group of users. Such a market is typically not large, so that the competition is manageable for the less established players.
There are many ways you can go about running a niche marketing campaign. But online, where the target is usually keywords with low competition in the search engines, you would probably take the following steps:
* Research keywords that a surfer will use to find what they want. Look out for those particular keywords which has a good potential for profit and not a lot of competition in the search engine rankings.
* Build a website or blog for Adsense revenue or revenue from other ad networks. You can also aim to sell your own or affiliate products.
* Use on-page SEO techniques to optimize the website for the targeted keywords.
* Build links to your site or blog by submitting articles, submitting your site or blog to directories and exchanging links with other webmasters.
* Keep building inbound links until your website ranks at the position you want in Google for your targeted keywords.
You can do it in many different combinations but the basic steps are listed above.
Investment Needed
In my opinion, you must pay for your domain name and web hosting. They will cost you less than $11 per month. The advantages of paying for those far weighs the small cost incurred.
You might also want to consider some other services which can enhance your productivity and, in the longer term, give you a better return on the time and effort that you invested:
* Good content for your blogs, articles and websites is key to your success and, unfortunately, also takes the most time to generate. Paying for articles to be written might be a worthwhile investment.
* Services that automate the submission of your articles to article directories, blogs and websites.
* Getting other webmasters to exchange links with you would also take up a large portion of your time. There are some services that brings together webmasters interested in link exchanges, and some would even monitor the backlinks resulting from link exchanges for you.
Skills Needed
A relatively good command of English would definitely be recommended, especially if you intend to write the content and articles yourself. You don't have to be a writer, but you must at least be able to write grammatically correct sentences and be disciplined enough to spell check your work.
There is a lot of computer and web related work to do. On the computer, you might find yourself touching up some graphics, or installing a software application, or even doing some html. On the web, you would probably need to update your name servers and configure your hosting account. You don't need to be an expert to do all these, but some level of computer literacy would be needed.
Niche marketing cannot be seen as just a sales job but must be seen in the larger context of a business. And by its very definition, each business is unique. Although I have broken niche marketing into a few simple steps, you must look at those steps as an integrated whole, that is, as a business. As a niche marketer, you are not a salesman but a businessman.
There are many ways you can go about running a niche marketing campaign. But online, where the target is usually keywords with low competition in the search engines, you would probably take the following steps:
* Research keywords that a surfer will use to find what they want. Look out for those particular keywords which has a good potential for profit and not a lot of competition in the search engine rankings.
* Build a website or blog for Adsense revenue or revenue from other ad networks. You can also aim to sell your own or affiliate products.
* Use on-page SEO techniques to optimize the website for the targeted keywords.
* Build links to your site or blog by submitting articles, submitting your site or blog to directories and exchanging links with other webmasters.
* Keep building inbound links until your website ranks at the position you want in Google for your targeted keywords.
You can do it in many different combinations but the basic steps are listed above.
Investment Needed
In my opinion, you must pay for your domain name and web hosting. They will cost you less than $11 per month. The advantages of paying for those far weighs the small cost incurred.
You might also want to consider some other services which can enhance your productivity and, in the longer term, give you a better return on the time and effort that you invested:
* Good content for your blogs, articles and websites is key to your success and, unfortunately, also takes the most time to generate. Paying for articles to be written might be a worthwhile investment.
* Services that automate the submission of your articles to article directories, blogs and websites.
* Getting other webmasters to exchange links with you would also take up a large portion of your time. There are some services that brings together webmasters interested in link exchanges, and some would even monitor the backlinks resulting from link exchanges for you.
Skills Needed
A relatively good command of English would definitely be recommended, especially if you intend to write the content and articles yourself. You don't have to be a writer, but you must at least be able to write grammatically correct sentences and be disciplined enough to spell check your work.
There is a lot of computer and web related work to do. On the computer, you might find yourself touching up some graphics, or installing a software application, or even doing some html. On the web, you would probably need to update your name servers and configure your hosting account. You don't need to be an expert to do all these, but some level of computer literacy would be needed.
Niche marketing cannot be seen as just a sales job but must be seen in the larger context of a business. And by its very definition, each business is unique. Although I have broken niche marketing into a few simple steps, you must look at those steps as an integrated whole, that is, as a business. As a niche marketer, you are not a salesman but a businessman.
About the Author:
While ideas are a dime a dozen, those that are easy and really work are not. David Lim runs a site about easy money making ideas that are practical, quite easy to implement and works well given some time and effort. You are welcome to reprint this article - but get your own unique content version here.
