Monday, June 15, 2009

Secrets To Getting More Members For Your Membership Site.

By Trevor Weir

Depending on which niche you have chosen, you will be looking at web properties that have lots of people every day in that niche. If one was looking at the Online Marketing niche, you can go to forums such as the Warrior Forum, Digital Point. Because a substantial number of people interested in online marketing *hang out* at these web properties, they are some of the best places to look for members. Forums in other niches are a little more sensitive to advertising, so you'll need to check with the individual rules and regulations of each forum you're interested in.

The most common way to use Forums commercially without paying for the privilege involves first respecting the fact that others don't want to be spammed. We suggest that you register, read a few existing posts to get the flavor of the conversations, then add to the ongoing conversations without leaving a signature. Just comment meaningfully.

After you have commented a few times, change your forum profile and add a sig that includes only one of your websites. Keep being a good citizen by commenting and being responsive to others, then sometime in week two, add another website link ( if you wish to ) inside your forum signature. This sig appears underneath every comment that you make, so 20 comments per day on ten sites can prodouce that many more back links and opportunities for people to get to your membership site.

This isn't the only way to use forums but it is the cheapest and possibly the easiest. Remember too that you can contact the Forum owner and try to buy advertising or check if Google is already being advertised on the site and go into your Google Adwords or Search Marketing account and specifically place an ad on that site using "placements". The point is that forums are a hotspot because this is where members in your niche hang out.

Another thing you can do is advertise with a ppc "pay per click" engine like Google's Adwords. This allows you to target your chosen keywords. Remember to focus on very specific keywords so you get the most targeted prospects possible. Try using two or three word phrases that have low competitiveness and less than 1500 monthly searches. PPC can be a stunning option because feed back can be near immediate and adjusting your landing page or ad based on the feedback is scientific and need not subjective.

Seo is definitely an area that you will want to focus on. Sales pages can sometimes rank for certain phrases but more often than not content-based pages do significantly better for your desired search terms. For that reason, you should write content that relates to the niche of your membership site. Allow the resource box of those articles to link back to your sales page.

You might be able to take advantage of other sites out there. Article marketing works really well and it is possible to get the dual benefits of those who look at the article directories, and there will be times when your content is in the top 10 on the search engine result pages.

Free to use website builders are another great option to drive traffic. Free sites such as Twitter.com, Hubpages.com and Wordpress.com are the best free website builders available. You can quickly and easily create webpages that can direct potential clients to your sales page. This type of marketing also has the additional benefit of getting back links to your website from sites hosting your content.

Persistence pays off so keep the faith!

Trevor Weir

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