Tuesday, June 16, 2009

Starting a Online Business - Does Not Have To Be Difficult.

By Cecil Heim

Starting a online business is not as difficult as you my think. With some basic computers skills. Most people can start a business on the web. Contained in this document is a closer look at one of the available options and the steps to take when starting a online business.

The easiest method to make easy money on the internet is to sell products. If not your own, then by selling other people's products for a commission.

If you are in the beginning stages of starting a online business. You most likely do not have a product of your own. So I am going to get you started by selling other peoples products.

You need a product to sell. As ClickBank has the widest selection of products. This would be a good place to start, by opening a free account. When the account is set up you will receive a few directional emails. Read them, as well as the "getting started" section on the ClickBank Site. This will give you an idea of how the system works.

Next step is to open an Google Adwords account. This account will be used to advertise the products you choose. As well do necessary Keyword research. But more on that later. There is a nominal setup fee. You really cannot do anything further without the account. So the cost involved is well worth it.

When you are notified that your account has been set up. It is important that you read up to find out how the Adwords system works. Google has lots of information on the subject. In simple terms. Your advertisement will be based on certain keywords. You will place a bid on the keywords that you will use to sell your product. But, the more popular the keyword, the higher the bid.

Now let's find a product to sell. I recommend that for starters you find a product on a subject you know something about. Go to the market place in you ClickBank account and do a search on the subject of your choice. Have a look at the commissions paid as well as the conversion factors. I would not go for anything that pays less the $20. Make a list of about 5 to 10 possibilities.

Now we are going to do some research to find out if the product can be profitable. For this purpose we will be using the Adwords keyword tool. Enter the exact full name of the product you have chosen in the tool and let google find keywords.

The number of searches for your product is important. As a rule of thumb. If there are less than 3000 searches per month. It may not be very profitable to market that product. Next thing to look at is the competition and what the suggested minimum bid is. Remember, the more the competition, the higher the needed bid will be.

But keep in mind that someone entering the search phrase "how to knit gloves" wants to know how to knit gloves. It is then reasonable to assume that out of every 100 clicks on your ad at least one sale should be made. And working on a 100% profit. It means that if the minimum bit is suggested at .10c you will break even on that one sale. Any additional sales are all clear profit.

May not sound like you will be making real money. But think about it. If you run 20 to 30 ads on the same basis. You could be making $300 or more profit on each product per month. Not bad for starters.

Let's continue. Now look at the other suggested keywords to find, on the same basis as above, keywords that closely describe the product. Include these keywords in your keyword list. You do not need 100's of keywords. 5 or 6 that are closely related to the product that have a low minimum bid are ideal.

Now for the ad. If "How to knit Gloves" for example is the product, then that would be the title. Simple. For the body of the ad, have a look at the competition ads for your keyword. Use the top ones and change them slightly so that your ad is the same but slightly different.

That is all there is to it. Run your ad. Let me warn you though. You need to continually monitor your sales expenses against income made. If you do not do this. The Adwords game can become a very expensive exercise. But if you continually check which keywords and ads are making money and which are not. You should not have any problems when starting a internet business.

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