Thursday, July 23, 2009

Cakes: A Festival Cliche'

By Ian Kleine

Cakes, have been, one of the thoroughfares of humanity over the years. More gentle than the tough cookie, more sweet than the coarse bread, more elegant than your pie; cakes can be considered as one of the epitomes of success for the baking industry. The cake, in my opinion, has had the most number of evolutions and changes in the history of mankind.

By tradition, a sweet, delicious cake is a type of baked food that is of the pastry nature. Sweet, baked (traditionally. There are cakes that need no baking...like the ice box cake type). The basic ingredients to a wonderful cake is a base (consisting of dry ingredients and liquid ingredients). These are usually flour for the dry, and something that could bring out the gluten (a binding agent) from it, like something simple like water, or complicated like egg yolks. Fats and liquids are added to further strengthen the base and add flavor or color as well. This is for the normal cake though, there are special cakes that break the mold of convention through rigorous substitution and what not.

But do you have any idea what a good cake is for a festival run? First, try and check what the environment is like. Check the temperature, check the people that come in. Is it hot? Too cold? Are the audience the kid type? The adult type? Depending on the temperature, it would affect what contrast you have in mind. Kids making up the general population, your cake should focus on fun and colors. Otherwise, sophistication and taste should be your priority if you have the classy gents and the snobbish ladies (chocolate is still your best bet).

Cakes directly affect the various moods and tastes of each person or individual that tastes them. They can either relax the person or make them aggressive and hyped. Take the sour cake for example, a good dose of this would make you quite hungry and improves a great deal of your appetite. Have diabetic clients? Sweeteners are your best bet (skimp on the natural sugars though). Who knows, you might be able to pull off "mood cakes" and it would be a great hit.

Cakes are all around. They can support themselves if need be, you just need a willing audience and a whole lot of networking. And innovation too. You must keep cakes from getting boring. Add some pizazz. Spice them up when needed. Cakes are the star of the show, YOUR show. A little bit of flare and enthusiasm would certainly go a long way for you and your cake.

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