Tuesday, July 28, 2009

Promoting Environment and Politics on the Web

By Jack Davidson

What good is an idea if no one ever hears it?

A site buried in a sea of search results is like an idea that no one ever hears. You may have the perfect plan to save the world, know how much even clean coal can raise cancer rates in communities, even have a few recycling tips to share, but if nobody can find your site, your ideas might as well not even exist. When it comes to promoting the environment, politics needs to be shared and discussed. If nobody can find your site, you're out of the conversation.

There's never been a better place to promote politics and ideas than the Internet. Obama proved the web's effectiveness by using it to connect to voters who were outside of traditional political spheres. If you want to turn the world on to saving the environment and living sustainably on the earth, there's no better place to get started than online.

If a web site exists in the woods of the Internet and nobody knows about it, does it really make a sound?

Every day, ideas are exchanged over the web like the flow of electricity. Indeed, it's been one of the most powerful educational tools when it comes to highlighting the changes of global warming, the dangers of petrochemicals, and the risks coal and nuclear technology can pose to local environments, towns and communities.

Yet to promote these ideas, your site needs to be found. Most people rarely look past the first page or two of results, so top search engine ranking is crucial. Ranking high consistently takes a continual marketing strategy, instilling your site with relevant content that's compelling and rich in keywords. The site also needs to be linked with other powerful and important sites, gaining link prestige that will make your site more important to the search engines.

Add value to your site through relevant content designed to optimize the search engines as well as intrigue the web users who find you through top search engine rankings. This includes content that's useful, educational and compelling. The more you reward people with quality content, the more often they'll visit and interact with your site, influencing the prestige that Google assigns it.

Interest in a site can snowball. As more people visit it using those key terms, Google takes notice and assigns more value to the site. As important sites also link to your site, it gains further value that adds up to consistently high rankings, more traffic, and a continual exposure to your ideas and environmental strategies.

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