Sunday, July 26, 2009

Video As Free Web Advertising Media

By Alex Wu

The use of video as an advertising media on Internet has become increasingly popular. Video have advantages over text advertising for the attractive and dynamic attribute. Besides, video can also transfer more information in shorter time than a static text can do. The audio and visual power of video work much better to impress viewers and provide product knowledge. There are many video creation service providers on Internet, with the range of prices and packages. Despite the many paid video creation services, video can be one of your free web advertising media. Here is how you do it. First step is to create your video, either using video creation service or doing it yourself. Before anything goes, you should state the purpose of your video. Video for product information would be different from video for direct selling. Using video creation service may cost you some money, but you can get video that ranks good in search engine (SEO optimized) and you are free to use it for free advertising anywhere on the web later. While creating one yourself may take some time if you do not have the background, but there are many samples on Internet to help.

Make sure you deliver the messages in the video. Adding text and subtitles that match your key phrases will help a lot, but the overall look should be simple and clean. Viewers decide to watch videos because they do not want to read lots of text. First seconds of the record should emphasize the best things of your product. Viewers quickly decide whether they want to continue watching or not in first seconds. Adding some clickable is great to generate leads. The video should not be too long, keep it simple and short. Well, here is the best free part. After you own one that prepared well, it can be a great free web advertising media to promote your business or product. Here are the tips to utilize video as free web advertising media.

1. Submit your video to video submission sites. There are hundreds of free sites. You can focus on some popular ones only. Now your video is ready to be watched by unlimited viewers. The submission sites now become your free web advertising media.

2. Utilize your own blog or site by putting your video there. It is a free advertising media and you have full authority. Add some teaser texts or articles leading to the video. Encourage people to watch by providing interesting information.

3. Submit your video to Podcast-related sites. There are hundreds of them on Internet. If you make good video, the sites will be effective free web advertising media for your product.

4. Submit your video to blog-based sites. Interested bloggers will pick up your video and put on their site if they like your video. Try to choose sites that are of related niches.

5. Many social networking sites allow you to upload videos, make use of them. The sites are free web advertising media who can lead many viewers and get your business being known.

6. Convert your video to some other format so that viewers have more options to watch and download. Changing it to Podcast files is also a great idea to make the free advertising reach other gadgets.

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