Monday, October 19, 2009

Growing Your Brand with Plastic Keychains

By Miguel Bazarevic

In this economic climate, its easy for corporations to decide to stop marketing their brand, thinking that marketing is an unnecessary expense. What they dont realize is that promoting ones business doesnt have to cost much. By finding out their options, they will find that a wide range of cheap promotional items is at their fingertips, ready to be personalized with their corporate logos.

One of the many ways that corporations can continue to promote their brand is through plastic keychains. These giveaways are affordable, with some models selling for as low as ten cents. Your dollar will certainly go far when you take advantage of them.

Another reason that makes plastic keychains a good tool to promote a brand is that it offers an easy way to be seen by people every day. People use keychains to hold the keys to their cars, homes, and offices and always keep these within easy reach"in their purses, pockets, or bags.

Aside from being inexpensive, plastic keychains are also versatile because they can be used by any enterprise. Gasoline stations, restaurants, bars, telephone companies, and even automobile shops can all take advantage of promotional items to build brand visibility.

As plastic keychains come in various shapes, sizes, and colors, one can easily be overwhelmed with the variety. If that isnt enough, there are even multifunctional keychains that are fitted with can or beverage openers, mini lights, compasses, CD openers, whistles, and even lip balms, a surer way to build up on brand exposure. There are also plastic keychains that come with charms in various shapes such as mini baseball bats, cars, flip-flops, baseballs, footballs, and even animals.

Narrowing down ones choice of plastic keychain is a matter of deciding on a model that will go well with ones product. For example, gasoline stations and automobile shops are best represented by keychains with car charms, while sports promotions can greatly benefit from plastic keychains that come with holders in sports-related shapes.

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