Thursday, October 29, 2009

Improve Your Business Prospects Using Epayarea's Co-branded Debit Cards:

By Patricia Green

Branded and co-branded debit card programs can be instrumental for a company in acquiring new customers and cementing the bond with existing customers. Also, they are more secure and safe to use than store gift vouchers and cash.

With co-branded debit card programs, you can print the name and logo of your company on co-branded debit cards. Branded prepaid card programs work in affiliation with esteemed credit card providers such as Visa and MasterCard. Through this affiliation with reputed brands, co-branded cards help you create a good corporate image of your organization.

Since these cards are accepted all over the world, your company can gain international exposure. Thus, you can access a wider customer-base. This helps in improving the overall brand image of your company in the market. Besides, these cards enhance the recall value of your brand.

With well-designed and well-executed co-branded debit card programs, you can lower your company's acquisition costs significantly and fortify your customer base. All these factors will boost your business prospects to a great extent.

Besides the advantages that co-branded debit program bring to your business, they can be very beneficial for your customers too. With co-branded cards, customers can have flexibility, when it comes to spending of funds. These cards allow customers to shop even in the absence of cash.

You can use these cards to offer discounts and bonuses to your customers. This can help in building customers' loyalty towards your company. These cards are cost-effective as they are less expensive than the conventional debit cards. Co-branded cards also provide you valuable insights about customer spending habits. With this information, you can design more effective strategies to increase your business prospects.

Several trade organizations, Forex and MLM companies and insurance firms have gained immensely by implementing these generic debit card programs. Several business entities in places such as Asia, Europe, Middle-East and America have experienced the benefits of these co-branded debit card programs that involve the use of co-branded debit cards.

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