Tuesday, October 27, 2009

Promoting Your Brand With Executive Pens

By Marcelo Bobbet

In the business world, pens are used very much. Unlike pencils, using a pen gives off a more professional image. Executive pens look even better because they give the impression of exclusivity. Only those who are affiliated with an organization may use that writing tool.

Using pens as corporate giveaways is very practical. It has many uses. Other than the evident reason, which is for writing down important business-related things, executive pens could be used as great giveaways or as special gifts. They may even be used as employee rewards.

Pens are offered in diverse shapes and sizes. Some are in the traditional, simple tube, while others come with special parts. They could also vary in the thickness or thinness of their tips. Some are heavy while others are lightweight. There are pens that have caps and grips, and then there are those that are retractable.

Pens may also be used in other settings aside from the workplace. They are used in school, at home, and basically everywhere else you can think of. You may need it to jot down your household budget for the week, write lesson plans, or compose letters for that special someone.

If you decide to use pens as your promotional item, you are surely in for a treat. People do not easily throw away such a useful thing. You can have your company logo or name imprinted on the pen's body or maybe on the clip. Your clients and target audience will always remember you whenever they use your customized pen.

Another lovely reason to use pens as a promotional item is its life span. It is non-perishable and does not go bad for a long time. If you buy a large amount today you don't have to worry about not consuming it for one day. You can just keep left over pens and save them for next time. You can save on your marketing expenses.

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