When you are running a smaller business, you can't afford to slash prices in the same way that the super sized retail chains can, so it is important to find a better way to promote your business. The holidays is a time of year when retail businesses especially feel the pinch of the tightening of the belt so to speak and as is evident by the larger retail establishments they are preparing for a much leaner holiday season.
There are a few things that the smaller business owner can do to reach out to customers and show then that their business is appreciated. Most of the ideas are extremely fun for both the customer and the business, while being relatively inexpensive.
To start with, try offering an early morning special. There are many things that you can do for the early morning customers that will make them feel appreciated and eager to spend money in your store. You can set out a table with coffee and bagels, offer a discount for shoppers during the first two hours of business and maybe even offer a promotional door prize for the first 20 customers. By doing this you are luring customers into your store, before they head out to shop anywhere else, therefore if they see a product on their list they will be tempted to purchase it in order to save themselves a stop during the day. This is a great way to increase your holiday sales and you will notice that people will be lined up outside your store before the doors even open.
Another great idea is to offer incentives to customers who spead a certain amount of money, or purchase a promotional shopping bag. You can even offer a promotional gift to customers who spend a certain amount of money in your store. Not only will these incentives have your customers spending more money in order to savve on their prioducts, but by purchasing a promotional bag they will be advertising your company whereever they carry the bag to.
All the promotions that you run during the holiday season should encourage customers to shop with you first and let all their friends know that they should do the same. This is the best way to increase your business sales during this holiday season.
There are a few things that the smaller business owner can do to reach out to customers and show then that their business is appreciated. Most of the ideas are extremely fun for both the customer and the business, while being relatively inexpensive.
To start with, try offering an early morning special. There are many things that you can do for the early morning customers that will make them feel appreciated and eager to spend money in your store. You can set out a table with coffee and bagels, offer a discount for shoppers during the first two hours of business and maybe even offer a promotional door prize for the first 20 customers. By doing this you are luring customers into your store, before they head out to shop anywhere else, therefore if they see a product on their list they will be tempted to purchase it in order to save themselves a stop during the day. This is a great way to increase your holiday sales and you will notice that people will be lined up outside your store before the doors even open.
Another great idea is to offer incentives to customers who spead a certain amount of money, or purchase a promotional shopping bag. You can even offer a promotional gift to customers who spend a certain amount of money in your store. Not only will these incentives have your customers spending more money in order to savve on their prioducts, but by purchasing a promotional bag they will be advertising your company whereever they carry the bag to.
All the promotions that you run during the holiday season should encourage customers to shop with you first and let all their friends know that they should do the same. This is the best way to increase your business sales during this holiday season.
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When you are planning your upcoming business gathering, don't forget the promotional giveaways, as this will let your employees know how much you appreciate the work they do. You don't have to spend a large amount of money, give them something fun like custom printed stress toys, or promotional games and puzzles.
