Saturday, November 21, 2009

The Ties that Bind SEO with Internet Marketing

By Clyde Hennings

Internet marketing is such a big term and there are actually many aspects under it. One thing is for sure, the goal of any online marketing strategy is to boost the traffic to your site. And one of the most prominent features under Web marketing is search engine optimization or SEO for short. Through SEO, you can push your website to rank higher in search engine results pages. Your ranking matters because it can greatly influence visitor traffic to your site. You see, most people use search engines like Google Yahoo, Bing or MSN whenever they are searching for information online. Being listed on the top of results pages for specific keywords can enhance your visibility online and improve visitor traffic to your site.

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There are various ways to achieve search engine optimization for your website. One tactic that is often used by Internet marketing gurus is website directory submission. This is important in helping you build permanent web links. You see, in order for search engines to increase your page ranking in relation to specific keywords, you have to prove to them that you have authority on the subject and your website is filled with relevant information.

But as you submit your site to directories as part of your overall Internet marketing strategy, you have to remember that not all directories can give you the same level of advantage. You have to make it a point to submit only to directories that are search engine friendly and have good reputation. Link farms are totally counterproductive and can even get your site banned from search engines. Experts say that the best way to submit your site to directories is by doing it manually, one directory at a time. Other than your website link, you can also submit articles to article directories. Article directories are proven to help in link building and attracting more visitor traffic to your site.

However, you need to make sure that all the content that you will be submitting are optimized and have relevant content. Remember that people visit directories because they want to get new and accurate information and not to get advertising spiels. If you are just new to the Internet and are not very familiar with online promotion and SEO techniques, it is better to rely on experts in the field.

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