There are many different factors involved when you are striving to achieve restaurant success. Dedicated staff, with exemplary customer service and selling ability is just one area that you need to focus on. Worry about keeping your restaurant full during off-peak periods as well as during peak. Ensure that your marketing strategies are in place and of course give quality food at a fair price.
Translate cost control to restaurant success. Keep your inventory down by buying local and buying fresh, as inventory is equal to money. If you use raw materials and prepare to order, you can cut down on waste, another costly area. Always focus on reducing costs and streamlining your process when it comes to preparing your ingredients.
Your long-term success as a restaurateur depends on you finding a unique selling proposition. Let's face it, the majority of restaurants follow the essential recipes for success -- customer focused employees, location, great food and good prices. Look for your own niche -- a specialty dish, a specialty theme, certain gimmick or unique decor.
A consistent experience is very important when it comes to achieving good reviews, as don't forget that word-of-mouth is what drives restaurant business sales. Your restaurant success will hinge on your consistency. Customers will expect the same high level of service and food quality every time they come and if there is inconsistency in this area, you will know about it.
Restaurants that do well do so because they have a number of factors in place before they start. There is strong competition in the restaurant industry, so your marketing goals must grow with your business over time. Ensure that your marketing initiatives are flexible, adaptable and able to embrace new advance in technology, including online solutions, to boost your place in the market.
Many restaurants overlook an essential component to a winning business and that is attention to detail. Part of that is cleanliness and presentation. Everything in the restaurant, from plates, glasses, tables, chairs, flooring, decorations and rest rooms, should be sparkling clean at all times. Dust can accumulate quickly, especially on lighting fixtures and knick knacks, so nothing should be overlooked.
Remember that customers are your business and this is an essential road to restaurant success. The way that they're treated will essentially make or break you and their treatment should be at the top of your customer service philosophy. Every single member of your staff is essential in this role, from the cleaning staff to the back of the house to the front of the house. Staff members should be trained in how to deal with every conceivable problem.
People that have lasted a long time in the restaurant industry are the ones that you want on your team. Restaurant success is linked to this experience, as those who are in the business for the long haul are in it as a career, not just as a job. Passion and experience is essential, all the way up through management to the owner.
Translate cost control to restaurant success. Keep your inventory down by buying local and buying fresh, as inventory is equal to money. If you use raw materials and prepare to order, you can cut down on waste, another costly area. Always focus on reducing costs and streamlining your process when it comes to preparing your ingredients.
Your long-term success as a restaurateur depends on you finding a unique selling proposition. Let's face it, the majority of restaurants follow the essential recipes for success -- customer focused employees, location, great food and good prices. Look for your own niche -- a specialty dish, a specialty theme, certain gimmick or unique decor.
A consistent experience is very important when it comes to achieving good reviews, as don't forget that word-of-mouth is what drives restaurant business sales. Your restaurant success will hinge on your consistency. Customers will expect the same high level of service and food quality every time they come and if there is inconsistency in this area, you will know about it.
Restaurants that do well do so because they have a number of factors in place before they start. There is strong competition in the restaurant industry, so your marketing goals must grow with your business over time. Ensure that your marketing initiatives are flexible, adaptable and able to embrace new advance in technology, including online solutions, to boost your place in the market.
Many restaurants overlook an essential component to a winning business and that is attention to detail. Part of that is cleanliness and presentation. Everything in the restaurant, from plates, glasses, tables, chairs, flooring, decorations and rest rooms, should be sparkling clean at all times. Dust can accumulate quickly, especially on lighting fixtures and knick knacks, so nothing should be overlooked.
Remember that customers are your business and this is an essential road to restaurant success. The way that they're treated will essentially make or break you and their treatment should be at the top of your customer service philosophy. Every single member of your staff is essential in this role, from the cleaning staff to the back of the house to the front of the house. Staff members should be trained in how to deal with every conceivable problem.
People that have lasted a long time in the restaurant industry are the ones that you want on your team. Restaurant success is linked to this experience, as those who are in the business for the long haul are in it as a career, not just as a job. Passion and experience is essential, all the way up through management to the owner.
About the Author:
Jose L. Riesco is a restaurant marketing and consulting expert who has just published a book: Restaurant Marketing Strategies (available at Amazon.com and Barnes & Noble.com). His site www.myrestaurantmarketing.com, contains lots of free restaurant marketing information and ideas to help you improve your restaurant marketing.
