Organizations have been more and more making use of exhibitions for marketing of their goods and services because they can draw a lot of visitors. Appealing booth designs can greatly contribute to the success of your marketing campaign, similar to the effect of good shop designs. By taking care of the booth design, you can successfully increase your sales by attracting more people, many of who will be potential buyers.
The key thing to keep in mind is the importance of drawing instant attention of the visitors. The attention of the consumer has to be grabbed in the first few moments by giving him the necessary information about the product through impressive and catchy displays.
There is no standard success formula for creating effective booth designs and you have to do a lot of iterations and some out of the box thinking to attain best results.
The basic aim of putting up the booth should be articulated first, that is, whether it is to launch a new product, to market an existing brand or to announce a new scheme or discount offer. The group engaged in setting up the booth ought to know about this basic aim behind your promotional campaign in the exhibition.
The booth layout, lighting arrangements, look and colour scheme along with text messages are the main factors that require specific attention. In addition, it has been found that interactive prototypes of any kind placed inside the booth generate curiosity and draw people to the stall. You can also distribute freebies with the logo of your company printed on them, or other attractive offers for interested people visiting your booth. This will provide you with some easy and highly effective word of mouth publicity in the exhibition.
A perfect booth design should be affordable and flexible, which will minimise shipping, installation, and dismantling costs. In addition, a proper study and analysis of the footfall trends, visitor expectations, and competitor analysis will give you the required edge and ensure effective booth design.
The key thing to keep in mind is the importance of drawing instant attention of the visitors. The attention of the consumer has to be grabbed in the first few moments by giving him the necessary information about the product through impressive and catchy displays.
There is no standard success formula for creating effective booth designs and you have to do a lot of iterations and some out of the box thinking to attain best results.
The basic aim of putting up the booth should be articulated first, that is, whether it is to launch a new product, to market an existing brand or to announce a new scheme or discount offer. The group engaged in setting up the booth ought to know about this basic aim behind your promotional campaign in the exhibition.
The booth layout, lighting arrangements, look and colour scheme along with text messages are the main factors that require specific attention. In addition, it has been found that interactive prototypes of any kind placed inside the booth generate curiosity and draw people to the stall. You can also distribute freebies with the logo of your company printed on them, or other attractive offers for interested people visiting your booth. This will provide you with some easy and highly effective word of mouth publicity in the exhibition.
A perfect booth design should be affordable and flexible, which will minimise shipping, installation, and dismantling costs. In addition, a proper study and analysis of the footfall trends, visitor expectations, and competitor analysis will give you the required edge and ensure effective booth design.
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