Most online marketing "gurus" focus exclusively on getting traffic to your blog or website from sources like Facebook, MySpace, StumbleUpon and Digg. But before you jump into their strategy, consider a few of the following flaws with mass-media user-generated websites like MySpace and Facebook:
* Myspace and Facebook have a huge number of dead pages - So many users have "been there, done that" that they do not login to there accounts anymore. You would basically be marketing to the wall. * Myspace and Facebook has implemented numerous safety guards - They have made changes which are hypersensitive against spam, and they label any outgoing links as spam or potential phishing sites. This puts a scare into people using these services, and causes them to apprehensive to clicking any outgoing links to your site. * Social Networking is about dead - When these services were new, they were great. While you may find some amount of success with these sites, your effectiveness rate would be about 30% of what you would normally expect.
We might not like it, but it's part of reality. Social media is huge, clunky and often innefficient. Most traffic from social media is very useless, as the visitors are more curious than interested in buying anything or subscribing to future updates. Bored traffic is rarely good traffic.
While Search Engine Optimization(SEO) is a great way to promote your website, SEO takes a long time to take effect. It can take years for your site to achieve natural, organic results in the form of targeted traffic.
The quickest way to get into the traffic game is certainly through PPC. PPC is where you spend a certain amount of money to a company like Google or Yahoo in exchange for an individual visitor who is interested in your niche. This traffic is often extremely useful. You only have to pay you do get a visitor - very little guesswork is involved. The top PPC companies are:
Google Adwords Yahoo Search Marketing MSN Adcenter
Of course, this isn't the entire list of services. Other companies like Miva are often utilized, and even Facebook has a special CPC advertising service that is extremely targeted.
Rates vary from keyword to keyword, but some terms can be bought for as little as $0.05 cents a click. Pricing really depends on the search engine you advertise on and the amount of users the particular search engine has. It is also dependent on how many people are advertising in the same niche as you.
When a user clicks on your ad after searching what they were looking for, they go to your site. If your landing page is good, and rich in relevant content, more often than not a visitor will buy your product. This shows a considerable profit in ratio to advertising, or return on investment(ROI). With the millions of users around the world using search engines, you can get loads of visitors to your website through PPC advertising, and multiply your sales volume in the process.
If you are looking for a quick way to drive traffic to your website using the search engines, PPC is the most obvious route to take in your marketing endeavors.
* Myspace and Facebook have a huge number of dead pages - So many users have "been there, done that" that they do not login to there accounts anymore. You would basically be marketing to the wall. * Myspace and Facebook has implemented numerous safety guards - They have made changes which are hypersensitive against spam, and they label any outgoing links as spam or potential phishing sites. This puts a scare into people using these services, and causes them to apprehensive to clicking any outgoing links to your site. * Social Networking is about dead - When these services were new, they were great. While you may find some amount of success with these sites, your effectiveness rate would be about 30% of what you would normally expect.
We might not like it, but it's part of reality. Social media is huge, clunky and often innefficient. Most traffic from social media is very useless, as the visitors are more curious than interested in buying anything or subscribing to future updates. Bored traffic is rarely good traffic.
While Search Engine Optimization(SEO) is a great way to promote your website, SEO takes a long time to take effect. It can take years for your site to achieve natural, organic results in the form of targeted traffic.
The quickest way to get into the traffic game is certainly through PPC. PPC is where you spend a certain amount of money to a company like Google or Yahoo in exchange for an individual visitor who is interested in your niche. This traffic is often extremely useful. You only have to pay you do get a visitor - very little guesswork is involved. The top PPC companies are:
Google Adwords Yahoo Search Marketing MSN Adcenter
Of course, this isn't the entire list of services. Other companies like Miva are often utilized, and even Facebook has a special CPC advertising service that is extremely targeted.
Rates vary from keyword to keyword, but some terms can be bought for as little as $0.05 cents a click. Pricing really depends on the search engine you advertise on and the amount of users the particular search engine has. It is also dependent on how many people are advertising in the same niche as you.
When a user clicks on your ad after searching what they were looking for, they go to your site. If your landing page is good, and rich in relevant content, more often than not a visitor will buy your product. This shows a considerable profit in ratio to advertising, or return on investment(ROI). With the millions of users around the world using search engines, you can get loads of visitors to your website through PPC advertising, and multiply your sales volume in the process.
If you are looking for a quick way to drive traffic to your website using the search engines, PPC is the most obvious route to take in your marketing endeavors.
