Wednesday, July 8, 2009

Seven Steps to Building Your Own Publishing Empire!

By Karen Moehr

Developing a small publishing empire is easier than it has ever been. If you like to write (or even if you don't), you can do this!

1. Write a book. Tried and true. You can become a published author or self-publish. If you have a good idea and time to do the work (don't underestimate either), it's possible to see your name on a published book within the next 90 days.

2. Blog up a storm. Many are doing it...are you? Blogging is a great tool for quick updates. Like when you write a book, you should have a main them, but with a blog you can be more talkative and even more casual. Know that if you start a blog it's an on-going venture (the opposite of publishing a book).

Know that if you start a blog it's an on-going process (unlike publishing a book). You must work at it several times a week if not daily. With a book, you publish and then you market. With a blog you can publish daily and use it to market any of your other empire items.

3. Website. It used to be websites were just tools to promote your platform or sell a product. But well-designed and useful websites are updated often and have content that is as useful as a blog. Keep your site fresh and interesting and it will be a useful item to help your business grow.

4. Ebooks. You've surely run into them all over the web. Why? Because ebooks work! They are terrific ventures to use to test the interest before you decide to publish a print book. You can see if it sells on your website before you delve into publishing a book.

5. Write an ezine. An ezine is basically an online newsletter that is sent out to people. They are very easy to start and publish. Many programs out there (such as constantcontact.com) can help you put together an attractive newsletter, manage your subscriber lists, etc. Ezines should be done around your platform, but you can add other things, too.

6. Mini Books. Mini books are booklets. They are cheaper and easier to put together than a book or ebook. Ebooks may sell for $40.00, while a booklet may sell for just $5 or $6. It can be prepared on your word processor and saved as a .pdf for immediate download. Sell it in your blog and ezine. Booklets can be mini samples of books and ebooks to give readers an idea of your full-length products.

7. Buzz with social networking. Put a page on Facebook. Tweet on Twitter. Pick just a few (or one or two) and use them often. Don't feel you must be on so many that it takes more time to update than to actually get your work done! Choose a couple and post on each. Market everything (website, books, ebooks, booklets, blogs, ezines, etc.) in the social networking sites you've chosen.

There you have it. A mini-publishing empire all your own!

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