Alexa has long been known as a significant provider of statistics relating to web traffic on the Internet and depending on who you speak to, the importance of its ranking system is either significant or does not warrant that much attention. In regard to assessing the importance of a particular website or webpage online, Google Page rank is an important metric. However, many webmasters want to know how they can improve Alexa ranking as well.
To enable you to improve Alexa rank, you must know what it is all about. The company has a system of gathering information relating to the number of people who actually visit a website, thus potentially giving everyone an idea of that site's popularity and importance. However, to enable the gathering of information, the visitor must have an Alexa toolbar installed on his or her computer. Even though there are many millions of these in existence, this is not an entirely representative element of the Internet world in general and the doubts of credibility are raised.
For many, it can be a goal to be seen as within the top 100,000 websites. Alexa provides quite a lot of information on their website about such sites, including graphs depicting visitor levels and so on. While many dispute the authenticity of the program, it is still true to say that a low ranking is seen by some as a measure of prestige, prompting webmasters to improve Alex a ranking as much as they can.
If you are a webmaster, you must focus your attention on ways to increase traffic naturally to your site and not worry too much about Alexa. There are ways to improve Alexa ranking, but the acid test will be your traffic. Those who are critical of this system say that it is skewed towards the world of search engine optimization, as a large number of people who possess the relevant tool bar are aware of its existence through their SEO activities.
Draw people's attention to the existence of Alexa by signing up with the company and then downloading a widget which you should display on your website. If you have a WordPress blog, there are plug-ins available which will enable you to do the same thing. Once you have downloaded the toolbar and installed it, either as an extension on Internet Explorer or Firefox, you will automatically start to improve Alexa ranking.
Try and persuade as many people as possible to visit your website to get involved and download the relevant toolbar or extension so that they can also improve Alexa rank. If you are in the field of SEO or Internet marketing you should be at a significant advantage to start off with. Go to Internet marketing sites and forums to advertise your URL, as when many like-minded individuals visit your site, it will build your return.
Go out of your way to provide great informative information on your website and you will find that your traffic will naturally increase. If you're in the field of Internet marketing, a large part of this traffic will be Alexa enabled and you will have made considerable improvements in your ranking automatically.
There are a number of black hat and questionable techniques that you can use, including redirects and auto surfs, but these are not recommended. As some advertising networks put great emphasis on your results here when it comes to ad spend, you may be particularly motivated to improve Alexa positions, but do not do so at all costs. There are many other ways to improve your website's visibility and position and they should all be viewed carefully. Consult experts who are in a position to tell you your best course of action. Look for dedicated forums, many of which are located within Internet marketing membership sites for access to this expert information.
To enable you to improve Alexa rank, you must know what it is all about. The company has a system of gathering information relating to the number of people who actually visit a website, thus potentially giving everyone an idea of that site's popularity and importance. However, to enable the gathering of information, the visitor must have an Alexa toolbar installed on his or her computer. Even though there are many millions of these in existence, this is not an entirely representative element of the Internet world in general and the doubts of credibility are raised.
For many, it can be a goal to be seen as within the top 100,000 websites. Alexa provides quite a lot of information on their website about such sites, including graphs depicting visitor levels and so on. While many dispute the authenticity of the program, it is still true to say that a low ranking is seen by some as a measure of prestige, prompting webmasters to improve Alex a ranking as much as they can.
If you are a webmaster, you must focus your attention on ways to increase traffic naturally to your site and not worry too much about Alexa. There are ways to improve Alexa ranking, but the acid test will be your traffic. Those who are critical of this system say that it is skewed towards the world of search engine optimization, as a large number of people who possess the relevant tool bar are aware of its existence through their SEO activities.
Draw people's attention to the existence of Alexa by signing up with the company and then downloading a widget which you should display on your website. If you have a WordPress blog, there are plug-ins available which will enable you to do the same thing. Once you have downloaded the toolbar and installed it, either as an extension on Internet Explorer or Firefox, you will automatically start to improve Alexa ranking.
Try and persuade as many people as possible to visit your website to get involved and download the relevant toolbar or extension so that they can also improve Alexa rank. If you are in the field of SEO or Internet marketing you should be at a significant advantage to start off with. Go to Internet marketing sites and forums to advertise your URL, as when many like-minded individuals visit your site, it will build your return.
Go out of your way to provide great informative information on your website and you will find that your traffic will naturally increase. If you're in the field of Internet marketing, a large part of this traffic will be Alexa enabled and you will have made considerable improvements in your ranking automatically.
There are a number of black hat and questionable techniques that you can use, including redirects and auto surfs, but these are not recommended. As some advertising networks put great emphasis on your results here when it comes to ad spend, you may be particularly motivated to improve Alexa positions, but do not do so at all costs. There are many other ways to improve your website's visibility and position and they should all be viewed carefully. Consult experts who are in a position to tell you your best course of action. Look for dedicated forums, many of which are located within Internet marketing membership sites for access to this expert information.
About the Author:
Writer Nigel Evans has more than two and a half decades of marketing experience and is an avid Internet marketer, affiliate marketer and content creator. He has compiled a great resource at www.reviewability.com, where you can learn a lot more about how to improve Alexa and all the options currently available.
