Sunday, November 8, 2009

5 Reasons Small Businesses Use SEO

By Richard Shell

1 - To reach out to your target audience - The most important need met by an SEO is to reach out to your target audience. A beautifully designed is of no use without visitors. SEO helps to increase the number of people visiting your website which in turn brings more profit to your business.

2 - Converting visitors to buyers - SEO is not just involved in increasing the number of visitors. It also helps in optimizing your website through various techniques which in turn helps to convert your visitors into buying customers.

3 - It helps to have a good online reputation - The more optimized your website, the more number of loyal customers it will get. Not only this, it also increases the confidence of your customer while buying your product or services. It also helps the visitor in getting what he wants from your website in less time and without any hardship. Thus, it helps in enriching the overall experience of the visitor to your website.

4 - Coming in the top 10 search results in search engines - Surveys have shown that more than 90% of the people using search engines never go beyond the first page of the results to satisfy their needs. The basic aim of SEO is to get your website appear in the top list of first page search engine results when people search with the keywords which resemble your products or services.

5 - Your business goes international - The internet is a world wide web. Not only from your native country, but customers come to visit your website from all parts of the world. As SEO are involved in helping your site come into the top pages of search engine results, there are bright chances for your business to get international orders and thus it helps to get your business an International reputation.

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